Search Results for : Pop Culture

As the demand for Arabic content is on the rise, Communicate looks at understanding how this content is created and catered to the diverse community of Arabic speakers today. Karim Daoud, CEO of Webedia Arabia, one of the largest digital Arab networks which curate content under the various pillars of; fashion and beauty, pop culture, food, parenting, and gaming/e-sports, […]

Memes are more than a fad. They have become legitimate means of expression, communi- cating an entire cultural idea or theme in a singlevisual (words, sounds, pictures, gestures, etc.) and spreading from person to person. Originally coined in 1976 by evolutionary biologist Richard Dawkins to describe the cultural counterpart of a gene, the term ‘meme’ […]

Fake news may be a top concern for media, politics and society in general, but they’re only the first stage in another worrisome development. Indeed, when the reality of fake news exploded into public view with the 2016 US presidential elections, the concept of invented information created and disseminated to purposefully confuse, manipulate and/or polarize […]

Launched during SXSW in April 2016, The Tempest is a media company by women, for women, with a focus on media presentation of various groups across the world. Not only content wise, but also on employees level, and other levels of stallholders. Communicate spoke with  Mashal Waqar, the co-founder of The Tempest, a media company […]

By Stacy Fernandes, communications executive at Active DMC By now I am sure you have heard of trending viral videos like the Ice Bucket Challenge, the Mannequin Challenge and now the ever-famous Kiki Challenge. Thanks to social media, these popular video challenges have started a global sensation. According to Complex.com, The Kiki challenge, which was […]

Les Binet is the head of effectiveness at adam&eve DDB London and his title is as intriguing as it is deserved. Binet has been working with the agency since 1987 – that’s probably around the time when many of today’s young talents were born. He has dedicated his career to measuring and improving the effectiveness […]

Jack Gleeson, famous for playing King Joffrey on Game of Thrones, tried out the new HTC Vive virtual reality (VR) headset when the HTC Vive World Tour stopped in the UAE. He checked out the gear alongside Dave Fennoy of The Walking Dead and Adam Harrington of The Wolf Among Us video games. “Our VR […]

  Everyone’s favorite go-to website when they want to pass time and/or fuel an unhealthy addiction to pop culture listicles and quizzes, is BuzzFeed. Recently, the website has found itself embroiled in controversy over its editorial standards. BuzzFeed’s only kind of advertising is native advertising and so far – though some may argue this – […]

To mark the 100-year anniversary of the Coca-Cola bottle, the company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake. On Nov, 16 1915, the bottle was […]

GCC countries have been making their presence felt on the global map and international media with increasing frequency in recent years. This limelight has only strengthened with Dubai’s Expo 2020 win and Qatar’s FIFA controversy. This has also led to countries becoming self-conscious and investing in nation branding – a tool used by countries to […]

2014 was full of YouTube moments that vaulted into pop culture. In celebration of the people, memes and moments that made up an epic year,  here are the top trending videos for 2014, based on views, shares, comments, likes and more. More than 100 YouTube creators from Japan, Germany, Mexico, France and beyond, collaborated to […]

  Against a backdrop of mounting political, social and economic instability that followed the toppling of former Egyptian president Hosni Mubarak in 2011, the ousting of Egypt’s first democratically elected Muslim Brotherhood (MB)-backed Mohamed Morsi in July 2013, and the coming to power of previous Egyptian Armed Forces commander-in-chief and minister of defense Abdel-Fattah El […]

  China’s food safety watchdog just cracked down on a new trend in China: juice packaged in fake medical blood bags. The drinks, priced in the $3 to $5 range, were inspired by US TV hits popular with pop culture-savvy young consumers. One was called the Vampire Diaries Drink. Some had a blood type printed […]