Search Results for : Pepsi

Zeina Estwany Barakat, CCO ME & Partner at Product of the Year, on how innovation can be sparked by chaos. Businesses simply cannot operate as they used to. What made an organization successful in the past will no longer be possible after the Covid-19 crisis. Considering where we stand today, a quote by Albert Einstein […]

Last month, Dubai launched the New Media Academy as part of its mission to prepare a future workforce, capable of leading the rapidly growing field of digital marketing. The academy aims to train media professionals in the public and private sector in everything related to digital, in order to nurture social media content creators. Communicate […]

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]

Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion that the prime task of the advertising industry is “ensuring that uninformed consumers make irrational choices.” He tells Communicate why taking on one of his favorite intellectuals meant so much to […]

Matteo Ippoliti, Founder of translation company Langpros, explains how translation can help bridge the cultural gaps in such a diverse country as the UAE.  The United Arab Emirates is one of the most diverse countries in the world in terms of culture and language, owing to its history and incredible economic growth that attracts millions […]

Creative work does not guarantee agreement by everyone in the room. Some of the work might fail to convey the intended meaning, others are just marked as red. Despite that, brands must continue in pushing their ceilings to convey the messages that they want. We have showcased a few examples of multinational companies that has […]

By Mustafa Shamseldin, Senior Vice President Foods Category, Middle East, North Africa and Asia Pacific, PepsiCo While supermarkets, restaurants, and a myriad of other retailers and services providers are going online, the traditional vending machine has remained somewhat static. There have been minor upgrades over the years, such as accepting credit cards or selecting snacks […]

By Laura Wasson, creative director at advertising agency, Madwell This is the age of “woke capitalism” and we are no longer selling products but ideas, values, movements. In theory, this is a positive thing, but it can go weirdly wrong: Witness the gulf between Nike’s inspired and risky Colin Kaepernick spot and Gillette’s tone-deaf #metoo commercial. To avoid the […]

Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course, in 1859 that Charles Dickens wrote A Tale of Two Cities, which kicks off with one of the all-time great first sentences: “It was the best of the times, it was […]

Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom. In 2014, Mars consolidated media planning […]

This article first appeared on Communicate‘s sister site: AMEinfo.com Apple is a company that just reached $1 trillion in market cap and it is also getting ready for the new iPhone release. Samsung, on the other hand, just in time for the Note 9 release (August 9), is upping its ante by releasing adverts attacking […]

Indra Nooyi is stepping down as CEO of food and beverage giant PepsiCo Inc., handing the reins to a top lieutenant in a transition that will draw attention to the dearth of prominent female CEOs in corporate America. Nooyi, 62, will leave the role in October and remain chairman until early 2019. Ramon Laguarta, 54, […]

Another high-ranking marketing executive is leaving PepsiCo. Kristin Patrick, whose duties have included overseeing the company’s in-house content studio, will leave the company by the end of this week. It was her decision to leave, according to a person familiar with the matter. Brad Jakeman, the high-profile president of PepsiCo’s global beverage group who left […]

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and making new appointments during its first AGM. ABG Chair Sanjiv Kakkar, who is Unilever’s executive vice-president across MENA, Turkey, Russia, Ukraine and Belarus, outlined two key initiatives: The first is to […]

Last week, international chain IHOP changed its name to IHOb in a marketing gimmick announcing its new range of (b for) burgers – instead of P for pancakes. Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y — IHOb (@IHOb) June 11, 2018 The build-up to the announcement saw […]

Last month, we broke the news that Careem was looking for a creative agency. More than eight creative agencies including TBWA/RAAD, J. Walter Thompson and Leo Burnett are said to be participating in the pitch. [Tweet “Now Careem has announced that it has appointed TBWA/ RAAD as its global agency of record to lead brand […]

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]

Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly agencies and advertisers) awake at night – although for entirely different reasons. A recap The topic of brand safety shot back into the limelight with two events that occurred in close […]

Expo 2020 now has 10 Official Premier Partners and two Official Partners The latest announcement has confirmed a F&B partner This is the first World Expo in the MEASA region  In the last 167 years, Expo 2020 is the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region. […]

The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this week. Created to inspire bolder marketing leadership among senior in-house marketers, The Marketing Society Middle East brings together some of the region’s most seasoned marketers to learn, develop and share best […]

Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region in 2016. Salah is known globally for his football performances with professional Italian football club A.S Roma. “Mohamed Salah is a celebrated Arab footballer, a representative of local talent making it […]

  PepsiCo announced yesterday the opening of its first innovation facility in the Middle East out of Dubai, which will serve as a center for new product and flavor innovation testing for PepsiCo’s businesses across the region. “The new facility is equipped with an advanced culinary center and test laboratories focused on developing and tailoring […]