Search Results for : Paid Content

BPG Group and YouGov released the results of the 2019 Social Media Influencers’ Survey. This year’s survey focused on consumers’ views about Social Media Influencers. The survey which is currently in its fourth year, analyzed 1,000 female and male respondents, aged 18 – 35 years across the UAE and KSA. Here are the key takeaways […]

With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of TV. But, is there any truth to those words? TV has remained a powerhouse and mainstay in modern life ever since its introduction in the 20th century. Many historical moments broke […]

Although its storyline was cause for concern, very few predicted that The Interview – a movie on tabloid journalists setting up an interview with North Korea’s Kim Jong-Un after finding out he is a huge fan of their show – only to then be asked by the CIA to assassinate the leader – would lead […]

  Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into editorial content. In practice, native advertising sounds an awful lot like – and is often confused with – sponsored and branded content, and even good ole advertorials. We ask the experts: Harvey […]

By  Drew Neisser If Dave Gerhardt had his way, those annoying lead-generation forms that incessantly pop up on most B2B websites would simply disappear. As CMO of Drift, a company that enables live chat and bots for more than 150,000 companies, Gerhardt and his team have a vested interest in connecting sales teams with future […]