Search Results for : Online Marketing

“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing strategies to drive customer targeting and acquisition. Our approach has helped us create effective campaigns and, more importantly, rewarding engagements for our customers.” – Vikram Krishna, Executive Vice President and Head of Group Marketing & Customer Experience at Emirates NBD.

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending more than 25% of their budget on mobile will almost double by 2022 93% still use Facebook while only 41% use Snapchat for mobile marketing The Mobile Marketing Association (MMA), recently […]

By Anastasiya Golovatenko, PR Director, JPd Agency Time runs fast and, as many other things, PR and the overall way of communication have gone through an amazing transformation over the past years. To stay ahead of changes, businesses must continuously adapt to – be it how they operate, motivate their team, manage finances or conduct communications […]

Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”. The fourth part of this series is focused on Optimizing your Audience.Learn why it is important to trust automated optimization for evaluating audiences. This segment looks at: – Why should you […]

Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”. The third part of this series is focused on Targeting vs Optimization. Learn about the importance of valuing users, creating a complex profile and the benefit of automating the optimization process. […]

Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”. The first part of this series is focused on Discovering your Audience. Data collection and analysis have grown immensely in the last few years, but is there still a case to […]

Bruce Clay Inc. (BCI), the global Internet marketing optimization company with over 1,500 digital experts working across nine countries, has announced the launch of its operations in Dubai, UAE. Located in Tecom, the new office will enable BCI to establish a stronger presence in the region and provide local support to its UAE-based clients. James […]

Unilever has appointed Traffic Digital to be its regional digital agency for its laundry business with the agency immediately taking charge of online activation for OMO and Comfort. Waqas Javed, marketing director foods, beverages and home care says in a press statement: “Online marketing is a vital component in our communication mix. Traffic Digital really […]

Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new study conducted by Forrester in conjunction with the Business Marketing Association and the Online Marketing Institute. Just over half – 51% – of marketers told Forrester their content marketing efforts are […]

  Ramadan, the most important month on the Islamic calendar, is characterized by communal iftars or special evening meals. Muslims across the globe participate in the iftars enthusiastically, spurring a spike in consumer spending during this time – especially in the food and beverage (F&B) industry. Economic studies, data analysis and experts opined that Saudi […]

  Early in November, Facebook announced objective-based ad buying — an easier way for businesses to buy Facebook ads based on the objectives that matter to them. Soon after that, the social network decided to further enhance ad buying by giving every advertiser, including small businesses, access to Custom Audiences targeting. The online marketing tool […]

Our life is a social book. But, that’s a stale fact. What’s hot? We post #InstaUpdates on our social platforms – “Feeling blessed”, “Having lunch”, “Watching movie”, “Checked in at the airport”, “Admitted in hospital”, and so on. There’s nothing new about it. What’s next? This social frenzy has been taking a toll on us […]

Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest marketers and a major media-buying company have officially come out and said those standards aren’t high enough. Unilever and GroupM, whose Mindshare agency handles the marketer’s buying, are working with standards […]