Trusting the Machine in Online Marketing: Targeting vs Optimization

Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”.

The third part of this series is focused on Targeting vs Optimization. Learn about the importance of valuing users, creating a complex profile and the benefit of automating the optimization process. This segment looks at:

– The opportunity of valuing users individually for online campaigns

– Why having more than one audience in a profile is important

– The benefit of audience optimization to advertisers and the people they advertise to