Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Newspapers

man
Industry
February 10, 2021
The Changes Happening In B2B Marketing
man
Industry
December 13, 2020
The Global End of Year Forecast by GroupM
man
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
August 10, 2020 5.1 Million People Listen to Podcasts Regularly in KSA

Broadcast specialist,  markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, the report provides key details into the KSA market, to help marketers understand how to better reach their targeted audience. The research was conducted by Censuswide, […]

Industry
July 19, 2020 The Era of New-Age Marketing

Boutique lifestyle consultancy Catch Communications has launched its new training arm, Catch Academy in the UAE. Communicate speaks with Injeel Moti, Managing Director at Catch Academy and Catch Communications, to learn more about what the academy plans to offer. Why the need to introduce Catch Academy in the region now? The idea to set up Catch […]

Industry
June 01, 2020 Global Ad Spend Forecasted to Fall Due to Covid-19

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]

Industry
November 17, 2019 10 Questions To Harris Diamond

Harris Diamond, McCann World group chairman & CEO, sat down exclusively with Communicate for a wide-ranging discussion. Do you see specific trends emerging in this digital environment? The biggest trend continues to be consumers’ awareness and knowledge of where information is coming from; their ability to understand that we are marketing to them. They are […]

man
Choueiri Group Deep Dives
OTT vs TV
November 14, 2019
A Whole New World of Opportunity
Industry
October 22, 2019 How Did We Get Here?

By Elie Aoun, CEO of Ipsos Connect I have been working in research, media research in particular, for the last 27 years. That’s the only thing that I’ve done. Throughout these years, I witnessed many changes and transformations, always – or at least most of the time – for the better. I used to see […]

Industry
October 08, 2019 Social Media Third-Largest Advertising Channel

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts.  According to the report , advertising expenditure on social media will grow 20 percent in 2019 to reach US$84bn, while advertisers’ combined expenditure on print, newspapers and magazines, is expected to fall […]

Industry
August 13, 2019 How Artificial Intelligence Changes Media In The Middle East

Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen. This might not come out as big news to you, until you learn that Sophia is a robot, imbued with artificial intelligence. Sophia, modeled after actress Audrey Hepburn, has been touring the globe, in a sign that the age […]

Industry
June 11, 2019 Zenith Forecasts the Popularity of Mobile Internet

The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity of television and radio. According to the survey conducted across 57 countries, the amount of time people use on mobile internet is a collective of 3.8 trillion hours this year, which […]

Industry
April 22, 2019 Google Won’t Save Journalism, and it’s Naïve to Think Otherwise

By Alex Malouf Is there any company more ubiquitous than Google? The company is everywhere, serving up billions of search engine results every day, powering our phones, helping us with our emails, providing even the directions for us to take. You know you’ve made it when your brand name becomes a verb. Google hasn’t been […]

Industry
April 10, 2019 How Can Marketers Satisfy the Needy Customer of the Future?

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10 years. Understanding the needs of the consumer has become much simpler because of the increasing availability of real-time data, which allows brands to target their messages in a way that marketers […]

People
April 27, 2018 EXCLUSIVE: “As a journalist, I don’t think there is any place more interesting in the region than Saudi.”

The last time Communicate wrote about Faisal J. Abbas was in October 2016. He had only been a few days in his new job as editor-in-chief of Saudi’s English-language daily Arab News. The headline was “Good news for Arab News”. It seems our prediction was accurate. Back in 2016, when asked if he planned to […]

Industry
April 27, 2018 Saudi invests $879.8m in media & culture. So what can we expect next?

The media sector in Saudi Arabia, much like the country itself, is undergoing massive changes. In April 2017, new ministers for Culture and Information and Communications and IT were appointed with the responsibility of reshaping the media landscape of the Kingdom. Later in the year, MBC’s hard-hitting host of Al Thamina (Eight o’clock), Dawood Shirian, […]

Industry
October 02, 2017 Khaleej Times’ new senior vice-president, Ravi Raman, explains his mantra for success

Four months into Ravi Raman’s role as senior vice-president of Khaleej Times, the media company has announced three new projects, partly revamped its subscription model and is on an aggressive hiring spree. Communicate sat down with him to see how he plans to keep Khaleej Times afloat amid tumultuous market conditions. More than a newspaper […]

Industry
August 03, 2017 Arab News launches two new international bureaus as part of global, digital expansion

(L to R: Baker Atyani, Faisal J. Abbas and Ben Flanagan) Saudi-based English language daily Arab News has launched bureaus in Europe and Asia as part of its ongoing global, digital expansion. The multimedia newsgathering hubs, run by two veteran journalists with decades of experience in the field, will contribute to the print edition and […]

Industry
April 10, 2017 What should publishers do to bring readers back?

The media’s problem isn’t digital, but quality content (and ethics), says Alex Malouf, board member of MEPRA and IABC I’ve read article after article about the demise of print media, both globally and in the region. Often, that decline is attributed to digital media. And sometimes, as with a recent piece I read, media executives, who […]

Industry
April 28, 2019 The 4 Ways Print Publications Can Reinvigorate Their Offerings

By Janet Levine There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it a category in “secular decline” in its 2019 Publishers A-List. From a media perspective, print publishers have a unique opportunity to reinvigorate their brands. If we treated these publishers the way […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me