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Search Results for : Nescafe

People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]

Industry
April 30, 2020 Understanding the Anatomy of Effective Marketing In MENA

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]

Industry
September 11, 2019 Lessons On Effective Marketing Tools

WARC, the global authority on advertising and media effectiveness, has released the 2019 MENA Strategy Report that outlines successful key marketing trends in the region. “This year’s entries demonstrated a more robust style of strategic thinking across the region that generated some impressive returns,” said Lucy Aitken, Managing Editor, Case Studies, WARC in a statement.  The […]

Industry
February 01, 2018 INSIGHT: How advertising is empowering women

Pinaki Banerjee, global program director, Ipsos Connect UAE on breaking the stereotype and empowering women through advertising Given the role that women play in deciding on the everyday brands used in households, women are central characters in many advertisements. Traditionally in many developing markets, stereotypes were often used to portray the role women played. Most […]

Industry
April 09, 2017 How product placement has evolved into branded content

By Fadi Sibai, founder and managing director of Hot Ice Communications As online video watching and multiscreening become more popular, ignoring and skipping ad breaks has become inevitable. If done in an interesting, non-intrusive way, product placement is the best way to regain consumers’ attention, while adding value to their lives. Passive-aggressive Product placement, in fact, […]

Industry
February 26, 2016 Get virtual

Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link our cars, clothes and household appliances to our smartphone’s and wearable devices, we can expect to see its integration as an indispensable tool to our everyday lives to continue. In fact, […]

Industry
February 10, 2016 Publicis Middle East bags 3 new wins

Integrated full-service agency, Publicis Middle East has started 2016 with a three wins. It has been tasked with the The Sharjah Investment and Development Authority’s (Shurooq) Al Noor Island project. The agency’s scope of work for this assignment covers strategy development and creative functions, while its subsidiary agency, Optimedia Middle East, will be responsible for […]

Industry
November 24, 2015 Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures the share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, the chart tracks and ranks the most popular videos […]

Industry
September 27, 2015 Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, tracks and ranks the most popular videos on the web, across […]

Industry
September 20, 2015 Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, tracks and ranks the most popular videos on the web, […]

Industry
July 27, 2015 Middle East’s most viral ads

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the […]

Industry
May 04, 2015 Independence Day

The role of women in Saudi Arabian society is undergoing a subtle but steady change. More women are working – not just in the private and public sectors – but also running their own businesses. In 2012, two Saudi women, judo-player Wojdan Shaherkani, and 800-meter runner, Sarah Attar, participated in the Olympics for the first […]

Industry
November 13, 2014 Nestle USA trims digital agency roster

  After a lengthy review process that began this spring, Nestle USA whittled down its more than 15 digital roster shops to eight, including Dentsu’s 360i, Engine’s Deep Focus, Interpublic’s Huge and WPP’s Grey, as well as independent shops Resource/Ammirati, Threshold Interactive, SmithBrothers and Swift. The review, which covered Nestle USA brands, was initiated earlier this year to “streamline the […]

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