Which FMCG brands enjoy the best brand health among residents in the UAE, Egypt, and KSA?
YouGov released its FMCG/CPG Rankings 2021 that identify the FMCG brands that enjoy the best brand health among residents in the UAE, Egypt, and KSA.
The rankings are divided into six sub-categories: Personal Care, Homecare, Snacks, Beverages, Dairy, and Food Pantry. Each category features the top ten brands that have the best brand health among the residents of the country.
They are compiled using YouGov BrandIndex Index score, a measure of overall brand health calculated by taking the average of the net Impression, Quality, Value, Satisfaction, Recommend, and Reputation scores collected from a nationally representative sample between August 1, 2020 and July 31, 2021.
The full rankings can be found here.