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In recent years, #SaudiNationalDay has been a key conversation topic on Twitter. In fact, the Saudi flag emoji was tweeted 27 million times globally in the past year (1 Sept 2019 – 1 Sept 2020, Twitter Internal). With more audiences turning to the platform – marking the highest ever quarterly year-over-year mDAU (monetizable daily active […]

This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies FMCG brands adopt to connect with consumers, how FMCG brands measure the success of Ramadan-centric campaigns and, last but not the least, how FMCG marketers and advertisers need to catch up […]

International business communications consultancy Instinctif Partners Middle East launching a new ‘Content & Creative’ practice, responsible for advising on, developing and producing creative content across platforms and events. The capabilities of this division include branding & design; content development; corporate reporting; creative consultancy; digital; experiential events; and film & animation. The establishment of the new […]

Mint MENA started as a humble production consultancy in 2010 with a vision of extracting the TV producer resources from agencies to cut their overheads and drive efficiencies from a central pool of producers serving multiple agencies. With Dolly Saidy at the helm, the agency quickly transformed, over the next four years, from mere production […]

Earlier this year, YouTube announced a first of its kind competition for Ramadan ads on the platform. Titled the “Lantern Award”, the program celebrated the best Ramadan ad in 2016 based on an algorithm that took into account views, engagement, and qualitative elements. The winner of The Lantern Award went to VIVA Kuwait for a […]

In keeping with our annual tradition, here’s a list of the biggest spenders of 2015, based on data from marketing consultancy firm Ipsos. Saudi Telecom takes the lead, jumping up from third position with a growth of 45.68 percent, followed by 2014’s leader, Sedar. Pepsi also jumps up one position, coming in at third – […]

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures the share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, the chart tracks and ranks the most popular videos […]

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, tracks and ranks the most popular videos on the web, across […]

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, it tracks and ranks the most popular videos on the […]