Search Results for : Mobile Marketing

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s annual Impact Forum in Dubai. The forum brought in thought leaders working in-house  at global and regional companies to discuss the transformation of business through mobile. Among the speakers was Emre […]

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact Forum. The Istanbul-based MENA & Turkey chapter of the global MMA is leading the organization of the annual forum in Dubai that unites marketers from various countries in the Middle East […]

Mobile advertising platform, Ad Colony recently published the results of their survey, which asked marketers regarding their strategies and results for user acquisition (UA). The meteoric growth in mobile app usage has bred major competition in the marketplace. Creating a stellar app is just the beginning for developers. With millions of apps in the Google […]

As life in China slowly begins to return to normal, the draconian measures that were earlier implemented to curb the spread of the virus have taken a toll on the country’s economy. The two-month-long pandemic forced businesses to halt operations and residents to remain indoors, causing a stint in the country’s economic growth. This also […]

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending more than 25% of their budget on mobile will almost double by 2022 93% still use Facebook while only 41% use Snapchat for mobile marketing The Mobile Marketing Association (MMA), recently […]

As much as 83% of marketers in EMEA will increase their budget over the next 12 months, and in five years’ time, 40% expect more than a quarter of their budget to be dedicated to mobile, according to new research from WARC and the Mobile Marketing Association. Based on a survey of 548 marketing professionals […]

The sharing or collaborative economy is the latest business model for marketers and business owners to sink their teeth into. Companies such as AirBnb and Uber have transcended their position in the market by recognizing the incomparable advantages of e-commerce as their main platform for doing business. Top-down communication and business models will soon be something […]

  “Advertising has us chasing cars and clothes, working jobs we hate so we can buy [stuff] we don’t need.” Tyler Durden’s remarkable line from Fight Club is also the opening line of WhatsApp’s blog post titled: “Why we don’t sell ads”. Yet, mobile users in the UAE have been receiving marketing messages from unknown […]

  Global digital performance advertising company Criteo  has announced that its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App Promotion program. The partnership will see Criteo developing a custom measurement solution for tracking mobile app install campaigns. “Initial results during the beta period have been very strong for mobile performance […]

  The World Cup 2014 in Brazil and the run-in to the tournament have shed a new light on our industry, and the creative and executional challenges it now faces. A few years ago, the focus would have been on big budget TV executions that blew you away. Not anymore. Take Nike, which ignored all […]