Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Mobile Marketing

man
People
March 03, 2021
Adapting Mobile Marketing For A Privacy First Future
People
October 17, 2019 TJ Lightwala joins Accenture Interactive

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East. With nearly two decades of industry experience in the US and the Middle East, TJ Lightwala was officially appointed Experience Services Lead for Accenture Interactive in the Middle East. For seven years, Lightwala was leading regional […]

Industry
April 30, 2019 MMA Tackles Industry Trends at Impact Forum

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s annual Impact Forum in Dubai. The forum brought in thought leaders working in-house  at global and regional companies to discuss the transformation of business through mobile. Among the speakers was Emre […]

Industry
April 29, 2019 Mobile Marketing Association hosts #ShapeTheFuture Forum in Dubai

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact Forum. The Istanbul-based MENA & Turkey chapter of the global MMA is leading the organization of the annual forum in Dubai that unites marketers from various countries in the Middle East […]

Industry
April 04, 2019 Rethinking Neuromarketing

By Jack Neff It’s time to put on your thinking caps, or at least get test subjects to. Neuromarketing has gone from the realm of intriguing experiments with questionable merit among market researchers to an everyday tool for many brands. And it literally involves thinking caps, in that electronic sensors are used to measure brain […]

Industry
November 29, 2018 Aviation & digital marketing: here’s how to have a safe flight

By Fernando Angulo, Global speaker, SEMrush.com Since childhood, I have been fascinated by aviation. Growing up it was exciting to follow stories about the planes, the pilots and the science of flight that rapidly developed and diversified into fixed wing and rotary types as well as the evolution of propeller and later jet power. Which […]

Industry
April 29, 2018 23% spend more than 25% of their budget on mobile. Why are the rest not spending?

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending more than 25% of their budget on mobile will almost double by 2022 93% still use Facebook while only 41% use Snapchat for mobile marketing The Mobile Marketing Association (MMA), recently […]

Industry
March 08, 2018 6 questions with PepsiCo’s Hossam Dabbous on how marketing has changed

Marketing used to be about the 4 Ps of price, product, promotion and place. But that isn’t the case anymore. In a world of increased connectivity and more options than ever before, marketing is no longer the same. This interview looks at the evolution of marketing as a function, and how it is reflected on […]

Industry
February 27, 2018 IAS vs MOAT: which one should you choose?

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory, but what is viewability? Viewability is essentially an online advertising metric that determines if an ad is actually ‘viewable’, and then, allows advertisers to pay only for ads that […]

Industry
June 28, 2017 83% of EMEA marketers to raise mobile marketing budget in 2017-18

As much as 83% of marketers in EMEA will increase their budget over the next 12 months, and in five years’ time, 40% expect more than a quarter of their budget to be dedicated to mobile, according to new research from WARC and the Mobile Marketing Association. Based on a survey of 548 marketing professionals […]

Industry
April 22, 2017 Blis and TVTY partnership enables personalized location-based ads

Global location intelligence company Blis is now stepping into a new frontier of geo-location-based mobile advertising through its partnership with TVTY. A “moment marketing company,” TVTY brings to the partnership the ability to launch location-based digital ad campaigns reacting to real-time events. These real-time events include “sporting events, changes in the weather or even stock market […]

Industry
March 20, 2017 On hold: mobile advertising in MENA

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t agree on one thing so we decided to let them talk about whatever they wanted to talk about. Over to the experts… Fahad Maghrabi, digital director, Initiative Riyadh   What are […]

Industry
November 02, 2016 Now you see me

It feels like video has been the next big thing in digital media for the past ten years. Ever-increasing connection speeds and user connectivity have fueled the continued acceleration of video usage and, therefore, its importance to advertisers. Recognizing a shift in user behavior – and video as revenue potential – the big TV companies […]

Industry
September 13, 2016 Mediavest | Spark’s “Memories Matter” shortlisted at the MMA EMEA 2016 Smarties Awards

Mediavest | Spark’s “Memories Matter” campaign has been shortlisted for the Mobile Marketing Association (MMA) EMEA 2016 Smarties Awards. This is the only entry from the Middle East to make it the shortlist of the global mobile marketing award program in two categories: Social Impact / Not For Profit and Mobile Social. The shortlist was […]

Industry
March 14, 2016 Small screen, big ideas

Last year was the year of mobile. You blinked? Well, you missed it. We moved from multiple screens to one – the mobile – and now, we’re again including new screens through wearables and virtual reality, resulting in a shift in consumers’ consumption habits and technology adoption. The one interesting element that governs this seismic […]

Industry
November 01, 2015 As data grows more valuable, marketers seek new ways to secure it

Data is arguably the hottest commodity in marketing, which makes it a tempting target for bad actors. But it’s not just Eastern European hacking networks that companies have to worry about. Marketers are also increasingly facing questions about how to keep other countries and even competitors out of their data troves. Data breaches in recent […]

Industry
August 01, 2015 Hold that thought

Media experts have a way of predicting or at least forecasting what’s to come. Inevitably, this leads to the question: “What  will change in the next five years?” My answer is, “Not much.” And this is received with a mix of curiosity and some suspicion. Allow me to explain: we will not witness a massive […]

Industry
March 23, 2015 Leap of faith

The Oxford Dictionary defines a ‘mobile phone’ as “a telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network” and the word ‘mobile’ as “able to move or be moved freely or easily”. However, with the introduction of phablets, tablets and […]

Industry
March 18, 2015 Playing it by year

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

Industry
December 11, 2014 Growth of global adspend in next three years

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow five to six percent a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9 percent to reach $545 billion in 2015. The […]

Industry
August 31, 2020 Video Accounts For 42% of All Campaign Spend On Average

Mobile advertising platform, Ad Colony recently published the results of their survey, which asked marketers regarding their strategies and results for user acquisition (UA). The meteoric growth in mobile app usage has bred major competition in the marketplace. Creating a stellar app is just the beginning for developers. With millions of apps in the Google […]

Industry
March 18, 2020 What Does China’s Revised Adspend Forecast Mean For Others?

As life in China slowly begins to return to normal, the draconian measures that were earlier implemented to curb the spread of the virus have taken a toll on the country’s economy. The two-month-long pandemic forced businesses to halt operations and residents to remain indoors, causing a stint in the country’s economic growth. This also […]

Industry
November 08, 2015 Sharing is caring

The sharing or collaborative economy is the latest business model for marketers and business owners to sink their teeth into. Companies such as AirBnb and Uber have transcended their position in the market by recognizing the incomparable advantages of e-commerce as their main platform for doing business. Top-down communication and business models will soon be something […]

Industry
August 07, 2014 WhatsApp-ening with them?

  “Advertising has us chasing cars and clothes, working jobs we hate so we can buy [stuff] we don’t need.” Tyler Durden’s remarkable line from Fight Club is also the opening line of WhatsApp’s blog post titled: “Why we don’t sell ads”. Yet, mobile users in the UAE have been receiving marketing messages from unknown […]

Industry
July 13, 2014 Criteo’s AD-X Tracking tool to work with Twitter

  Global digital performance advertising company Criteo  has announced that its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App Promotion program. The partnership will see Criteo developing a custom measurement solution for tracking mobile app install campaigns. “Initial results during the beta period have been very strong for mobile performance […]

Industry
July 03, 2014 Game changer

  The World Cup 2014 in Brazil and the run-in to the tournament have shed a new light on our industry, and the creative and executional challenges it now faces. A few years ago, the focus would have been on big budget TV executions that blew you away. Not anymore. Take Nike, which ignored all […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me