Last month, SaaS mobile marketing and attribution platform, AppsFlyer announced the launch of its unique Return-On-Investment (ROI) measurement suite. To understand the tool’s application, Communicate speaks to General Manager for ROI Solutions at AppsFlyer, Gal Brill.
Appsflyer, a SaaS mobile marketing analytics platform, introduced its latest addition – ROI360, a comprehensive return-on-investment (ROI) measurement suite. The unified tool is designed for marketing and advertising professionals to optimize campaign performance with advanced capabilities such as cost aggregation, data consolidation, the net return on ad spend and in-app purchases, and subscription revenue validation.
Gal Brill, General Manager for ROI Solutions at Appsflyer tells Communicate how in a time where maximizing ROI is the ultimate goal for marketers all across the globe, Appsflyer is dedicated to easing that process for them. “We trust is ROAS – Return On Ad Spend. Marketers need to have the whole picture, and in a fragmented market, it’s tough to connect the dots. Our solutions help do that.”
In the image above: Gal Brill, General Manager for ROI Solutions at AppsFlyer
ROI360 consolidates cost and revenue data from multiple sources to allow marketers to review campaign performance. Additionally, the combination of lagging ad revenue data and inaccurate data due to fraud or misreported revenue leaves marketers with non-actionable data that doesn’t provide proper insights and leads to wasted time and resources.
“This region is becoming very sophisticated. While the objectives might differ for businesses across different industries, the end goal is the same – acquiring and retaining new users. An ROI tool like this one can help brand ambassadors nurture that goal,” adds Brill.
This tool provides an extensive view of campaign performance with advanced capabilities such as:
- Cost Aggregation: Combat fragmented cost data with holistic insights from up to 90 sources to understand and optimize ad spend budget.
- Data consolidation: View all cost and revenue data tied to attribution, side by side, per campaign, including all monetization models such as in-app ads, in-app purchases, subscriptions, or a hybrid of all models. Also, marketers will be empowered with fresh ad revenue data right from day 0, providing the perfect combination of connections, data freshness from launch day, and Server-to-Server integrations for accurate data refinements.
- In-app purchases and subscription revenue validation: Fight fraudulent, incomplete, or duplicated transactions through receipt validation for in-app purchases and subscriptions.
- Net Return On Ad Spend (ROAS): Comprehensive view of revenue from in-app purchases and subscriptions with tax and commissions subtracted out.
- Actionable datasets: Slice data to the deepest granularities with to-the-point dashboards, including the ability to create specialized dashboards.
- ROI for Extract, Transform, and Load (ETL) Process: Connect all ROI data to the business intelligence system in the cloud platform of choice, four times a day, with a single ETL process.
Brill further explains, “The market today is experiencing major privacy issues, as a result of the regulation updates that were made in the last couple of years. And with the enormous adoption of mobile in the last decade, the need to explore and adapt is growing. Moreover, in light of uncertain times, businesses are aimed at spending cautiously. At AppsFlyer, we’re constantly educating our clients and keeping them updated with the best tools and options.”
