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Stream On?
Industry
June 08, 2022
Stream On?
IAB GCC Announces New Board Members
Industry
April 28, 2022
IAB GCC Announces New Board Members
Delivering Stellar Customer Service in a Shared and On-Demand Economy
People
April 04, 2022
Delivering Stellar Customer Service in a Shared and On-Demand Economy
MMP World Wide Becomes First Local Marketplace in GCC To Join the Trustworthy Accountability Group (TAG)
Industry
March 09, 2022
MMP World Wide Becomes First Local Marketplace in GCC To Join the Trustworthy Accountability Group (TAG)
Contextual Advertising Expert Seedtag Opens Dubai Office
Industry
February 28, 2022
Contextual Advertising Expert Seedtag Opens Dubai Office
On the Third-Generation Internet...
Industry
February 24, 2022
On the Third-Generation Internet...
Digital Ad Spend to Reach $753 Billion Globally in 2026, Driven by In-app Advertising Growth
Industry
February 09, 2022
Digital Ad Spend to Reach $753 Billion Globally in 2026, Driven by In-app Advertising Growth
MMP World Wide Leads New Ad Tech Agenda in the Region
Industry
January 12, 2022
MMP World Wide Leads New Ad Tech Agenda in the Region
MMP World Wide Unveils Exclusive Partnership With DynAdmic
Industry
December 12, 2021
MMP World Wide Unveils Exclusive Partnership With DynAdmic
Data Clean Rooms Aren’t a Loophole... They’re the Future of Digital Advertising
People
December 08, 2021
Data Clean Rooms Aren’t a Loophole... They’re the Future of Digital Advertising
MMPWW Announces Exclusive Tech Partnership with Aqilliz in MENA
Industry
November 30, 2021
MMPWW Announces Exclusive Tech Partnership with Aqilliz in MENA
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
Industry
September 26, 2021
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
Welcoming a More Fluid Marketing World
MENA Effie Works
MENA Effie Thought-Leadership Program
June 23, 2021
Welcoming a More Fluid Marketing World
A New Destination For Creative and Media Collaboration
Industry
June 21, 2021
A New Destination For Creative and Media Collaboration
Time to Integrate Programmatic Within Your Omnichannel Marketing Mix
People
May 24, 2021
Time to Integrate Programmatic Within Your Omnichannel Marketing Mix
Crowd Analyzers' New Report Highlights the State of Social Media in MENA
Industry
May 16, 2021
Crowd Analyzers' New Report Highlights the State of Social Media in MENA
MMP Worldwide's Nader Bitar:
People
April 08, 2021
MMP Worldwide's Nader Bitar: "There's No Formula To Determine What's Convenient For Ramadan"
The Year PR Comes Into Its Own?
People
March 28, 2021
The Year PR Comes Into Its Own?
Collaboration: the Key Creativity Accelerator?
Industry
December 17, 2020
Collaboration: the Key Creativity Accelerator?
The Global End of Year Forecast by GroupM
Industry
December 13, 2020
The Global End of Year Forecast by GroupM
Influencer Marketing: the Age of Accountability People
September 13, 2020 Influencer Marketing: the Age of Accountability
1nfluencersMarketing's Jeanette Okwu explains how brands should utilize influencers in today's world.
Exit Lockdown. Enter Reality. What Comes Next? People
June 09, 2020 Exit Lockdown. Enter Reality. What Comes Next?

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the changes in sentiment towards digitization.  10 weeks. 70 days. 1,680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, […]