Kunal Gupta, CEO of digital media technology provider Polar, shares learnings from past recessions so that we can better address the covid-19 crisis.
Now get a job through Snapchat! The quick-service restaurant chain launched a recruitment campaign in the month of October, targeting Saudi Nationals through Snapchat Lens, making it the first brand in the MENA region to do so. The aim of the campaign was to fill 850+ positions across multiple roles including manager trainees, guest experience leaders, […]
“We live in an era of disruption; the speed and frequency with which brands connect with customers every day have been transformed dramatically, as consumers are more digitally connected. The key to success for brands is agility; that’s why at McDonald’s we are seeking progress over perfection. As marketers we need to have a high tolerance for risk, we recognized that we need to test new things, fail fast, spot the successes, and scale fast. We collaborated with Facebook because we knew that we could leverage data analytics and insights to help point us in the right direction, supporting our move from mass marketing to mass personalization. This is key to making our customers’ journey more memorable and providing an exceptional personal experience.” - Tarek El Kady, Senior Director, Marketing – McDonald’s MEA
The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this week. Created to inspire bolder marketing leadership among senior in-house marketers, The Marketing Society Middle East brings together some of the region’s most seasoned marketers to learn, develop and share best […]
American marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with the start of Coachella Valley Music and Arts Festival last month in California. By the time Coachella concludes, it will have charged millions of dollars for connecting its millennial attendees with […]
McDonald’s Lebanon won the Best Social Media Strategy Award for its “Tastes of the World” campaign at the Marketing Awards Show, held in Dubai in November. In April 2013, McDonald’s Lebanon introduced three limited-edition burgers from three different parts of the world under the “Tastes of the World” campaign. Marketing co-ordinator at McDonald’s Lebanon, Alissar […]