Search Results for : Lowe Mena

Mint MENA started as a humble production consultancy in 2010 with a vision of extracting the TV producer resources from agencies to cut their overheads and drive efficiencies from a central pool of producers serving multiple agencies. With Dolly Saidy at the helm, the agency quickly transformed, over the next four years, from mere production […]

BUZ Management and Marketing Consulting (BUZ MMC), a Dubai-based full-service marketing, PR and events agency, has unveiled its new “integrated communications expertise” concept with the introduction of ICE by BUZ. The integrated platform ICE takes advantage of multi-media channels: social, digital, online platforms and classic PR offering full-fledged 360-degree market exposure and delivering projects at […]

Making the announcement at the opening of the STEP Conference 2017, Choueiri Group’s digital arm Digital Media Services (DMS) revealed its new brand identity and renewed brand mantra “Tap the full potential of your story”, amidst much fanfare at the highly-attended digital innovation and technology industry event. Speaking on the DMS Stage at STEP 2017, […]

The UAE Chapter of the International Advertising Association (IAA) held elections for a new board of directors at their premises in Dubai Media City on 15th November 2016. The biennial elections saw members of the industry exercise their right to vote. The newly elected board of directors will steer the UAE chapter of the International […]

Mounir Harfouche, CEO, LOWE MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? We all know the facts: political instability, oil prices, economy going down, devaluation and so on. This is a reality […]

Following the formation of MullenLowe Group in May 2015 – from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners – the network today unveiled plans for its new global corporate identity. The new brand identity has been created to reflect the positioning of MullenLowe Group as a […]

  Al Rawabi Dairy Company, one of the UAE’s leading dairy and juice companies, has awarded its advertising duties to Lowe MENA following a multi-agency pitch. The agency’s mandate will include both creative and strategic responsibilities for the brand’s range of products across the region. Dr. Ahmed El Tigani, Al Rawabi Dairy’s general manager says […]

  Starcom MediaVest Group MENA   TBWA\RAAD   Lowe MENA     Omnicom Media Group   Memac Ogilvy Dubai     Socialize        

  In September, Middle East Communications Network (MCN) announced the “Transformers” leadership development program for its employees, while Omnicom Media Group MENA (OMG), which ranks number three on the Great Place to Work 2014 survey, showed off its achievement by wrapping up its building in a celebratory banner and making its own version of Pharell […]

The 2014 FIFA World Cup and Ramadan, two of this year’s most memorable events, are prominently featured in the MENA YouTube Pulse 2014 Leaderboard’s special listing on the most viewed ads of the past eight months. Pepsi’s collaboration with Chipsy for Ramadan, which features popular celebrities from various eras of the Egyptian cinema, takes the […]

  Early last month, HR solutions provider Aon Hewitt released its annual Global Salary Increase Survey, which confidently projected a 4.8 percent hike in salaries for UAE companies in 2015, albeit down from 5.1 percent last year. The predictions were slightly higher for companies across the GCC (5.1 percent) but, again, had dropped from last year’s 5.5 percent increase. These forecasts sit […]

  Lowe MENA has been awarded the regional creative duties for Masafi; this includes the brand’s complete range of products. With immediate effect, Lowe MENA will take the up reins for Masafi’s through-the-line communications in the Middle East, across all its offerings. “We are extremely excited to be associated with such a prestigious and historical […]