Search Results for : Interpublic Group

By I-Hsien Sherwood Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue will grow 5 percent in 2019, nearing $600 billion worldwide—a drop from last year’s growth rate of 8 percent, but a slight uptick from Magna’s most recent forecast in December, when […]

IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its product offering and positioning to find alternatives for clients increasingly struggling with advertising avoidance and shifts in consumer behavior. The agency now aims to lead clients through changes in the industry […]

RB (Reckitt Benckiser) has appointed UM MENA; the Interpublic Group brand, as its media agency partner across the Middle East region. This appointment follows an extensive review by RB to ensure the company benefits from the best in class strategic media planning and buying. The partnership will see UM MENA working with Reckitt Benckiser across […]

  In September, Middle East Communications Network (MCN) announced the “Transformers” leadership development program for its employees, while Omnicom Media Group MENA (OMG), which ranks number three on the Great Place to Work 2014 survey, showed off its achievement by wrapping up its building in a celebratory banner and making its own version of Pharell […]

Publicis Groupe’s organic growth – excluding acquisitions – was just 1 percent for the third quarter of 2014, as chairman-CEO Maurice Lévy continued to blame his group’s poor performance on the failed merger with Omnicom. Revenues were up 4.4 percent to $2.2 billion in the third quarter. In an attempt to leave the bad memories […]

More than nine months after announcing a plan to team up in a $35 billion “merger of equals,” Publicis Groupe and Omnicom Group have called off the deal, the companies said Thursday evening. The agency holding companies, owners of many of the most prominent ad networks in the world, blamed the blowup on “difficulties in […]

  Automotive brand Volvo has consolidated its global media buying and planning business with WPP’s Mindshare, according to people familiar with the matter, who added that the selection follows a closed pitch between Havas Media, which has worked with Volvo in the U.S. for a number of years, and Mindshare, which has supported the business in various […]

MasterCard has selected Carat to be its new media agency across most of the globe, retaining incumbent UM only in Latin America. The marketer spent $126.6 million on domestic measured media in 2012, the last full year of available spending data from Kantar Media. Globally, the company spends about $250 million, according to people familiar with the matter. The latest […]