Search Results for : Industrial Revolution

Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.

Last month, Dubai launched the New Media Academy as part of its mission to prepare a future workforce, capable of leading the rapidly growing field of digital marketing. The academy aims to train media professionals in the public and private sector in everything related to digital, in order to nurture social media content creators. Communicate […]

Dimitris Tsouroplis, Director of Human Resources at Crescent Enterprises, on how human capital development is a priority in the face of a Fifth Industrial Revolution. Industrial development is taking place at an exponential rate, and human capital development is hot on its heels every step of the way. So, what do we do while we […]

By Ed Barnfield, the winner of Communicate’s creative fiction competition! I wrote a novel last week,” says Fatima. “It took me three hours.”We are meeting in the virtual café at Morningside. Fatima has chosen a cartoon elephant as her avatar, although she insists on keeping her trademark sunglasses and earpiece, which is disconcerting. I’ve gone […]

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no greater way than in government communications. Earlier this year in Dubai, we witnessed a moment that clearly captured this sentiment. International Monetary Fund (IMF) chief Christine Lagarde was being […]

Last February at the World Government Summit 2019 in Dubai, Christine Lagarde, the first woman managing director of the International Monetary Fund (IMF), sat in front of her audience and gave them some news: “AI and the fourth industrial revolution will have a more severe impact on women than men,” she told the crowd, explaining […]

By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits to many industries, including the media sector. Indeed, robo-journalism – the automated creation of news article by an algorithm – is rapidly gaining ground around the world. Many prestigious media outlets […]

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA region until mid-2015. Initial applications of the technology, and sneak-peaks of the gadgets involved spurred a global race to identify the next major market opportunities, especially among tech-enthusiasts, who expected the […]

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered the stimulating Ted Talk about how schools are killing creativity. He spoke about an antiquated ethos that enforces learning by rote, an approach that yields little value later ‘out in the […]

By Rance Crain, President of Crain Communications and editor-in-chief of Advertising Age Disruption was on the minds of several Advertising Hall of Fame inductees I interviewed over the last couple of months. Their attitude was “transform or die,” in the words of Kay Koplovitz, who founded the first cable TV network. But as Irwin Gotlieb of […]

  The notion of people as assets should stand for something by Sasan Saeidi, managing director FP7/UAE and IAA global vice-president – content strategy If this statement should hold true, then, as organizations, we should really think about this notion through a more humanized lens and ensure the words “people as assets” really stand for […]

GITEX Technology Week turns 35 this year and will showcase next generation tech solutions intended to drive Middle East business into the Internet of Things era. Taking place from 18-22 October at Dubai World Trade Center, attendees can expect technology from drones to robotics, and more presented under theme “The Internet Future of Everything”. According to IDC, […]

Similar to the advertising and PR industries, events have a presence that dates back thousands of years. Today, events have evolved to form an industry and have become an effective communications medium to share, transmit and communicate messages to an audience. During the late 1st century BC, ‘gladiator combat’, which is a form of martial […]

  Big data has been a buzzword over the past few years. The debate about whether it is a game-changer or another fad is still on. Are big data and creativity parallel concepts that can never meet or are converging as we speak? Creativity often seems to appear out of thin air, in a dream, […]

  December 1998. I started my internet career at one of the first European e-commerce websites. At the time, we used to call it New Information and Communication Technologies. In 2013, 15 years later, some of these technologies are still seen as ‘New’. But while in some countries seniors are stigmatized just when their experience […]