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Search Results for : Human Capital

Culture
August 27, 2020 The Beirut Outreach Initiative

The Middle East Public Relations Association (MEPRA) Youth Board recently announced an outreach initiative to support local businesses in Beirut following the devastating explosions that claimed the lives of more than 160 people, injured thousands, and left as many as 300,000 without a home. Communicate spoke with Nada Elbarshoumi, MEPRA Youth Board Member, and  Senior Manager […]

Industry
April 05, 2020 Safeguarding Our Greatest Asset

Dimitris Tsouroplis, Director of Human Resources at Crescent Enterprises, on how human capital development is a priority in the face of a Fifth Industrial Revolution. Industrial development is taking place at an exponential rate, and human capital development is hot on its heels every step of the way. So, what do we do while we […]

People
April 01, 2020 Putting Sharjah On the Map

The Sharjah Entrepreneurship Centre (Sheraa) recently launched their new initiative titled Access Sharjah, with a goal to help support and build the entrepreneurship community in the region. Their new program focuses on the digital content and publishing sector and has welcomed 14 startups into the program. Communicate got to have an exclusive chat with Najla Al Midfa, […]

Industry
August 26, 2019 AI Will Rework, It Won’t Replace!

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no greater way than in government communications. Earlier this year in Dubai, we witnessed a moment that clearly captured this sentiment. International Monetary Fund (IMF) chief Christine Lagarde was being […]

People
August 15, 2019 How To Reinvent A Well Known Brand

By Drew Neisser ADP’s chief marketer Lorraine Barber-Miller explains the benefits of re-imagining an already successful brand. Most B2B marketers can only dream about having nearly 100 percent awareness among their targets.  But what if that awareness is limited to one aspect of your business, how do you broaden perceptions without losing the essence of […]

Industry
April 09, 2017 Is human capital our most important asset or not?

  The notion of people as assets should stand for something by Sasan Saeidi, managing director FP7/UAE and IAA global vice-president – content strategy If this statement should hold true, then, as organizations, we should really think about this notion through a more humanized lens and ensure the words “people as assets” really stand for […]

Industry
February 06, 2017 How Africa is becoming the new MENA hub

By Mitchell Prather, MD, Djembe Communications  Africa continues to be one of the fastest growing regions in the world. Investment is still pouring in and the many African nations are pushing ahead with business-critical infrastructure projects despite the global collapse of oil and commodity prices. An analysis of the African markets in May 2016 said […]

Industry
March 24, 2016 Omnicom Media Group MENA recognized as 2nd best multinational workplace in Asia

Just weeks after being awarded the 3rd best employer in the UAE – for the third consecutive year – Omnicom Media Group has been ranked 2nd by the Great Place to Work Institute in the Best Multinational Workplaces in Asia for 2016. The accolade is based on the aggregate performance of Omnicom Media Group MENA […]

Industry
October 18, 2015 Art of seduction

Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes to adding incentives beyond salary and generic benefits packages. As Sasan Saeidi, FP7 UAE’s managing director, says, “This industry is very demanding, especially in this part of the world where things […]

Industry
April 30, 2015 Good intentions

We live in an age of spin. Our business as marketing communicators is all about sending out positive messages to achieve brand elevation and ultimately, commercial gain. It is natural for CSR to be an extension of this activity. If our clients are doing something altruistic, it stands to reason that we will want to […]

Industry
September 04, 2014 MCN launches Transformers Leadership Development Program in the Middle East

  Middle East Communication Network (MCN) has launched its ‘Transformers Leadership Development program’. The program, in partnership with the Berlin School of Creative Leadership, aims at developing and grooming the network’s best talent for future leadership across its multi-agency, multi-location footprint in the Middle East and North Africa. The program, inaugurated on September 2 in Dubai, has been […]

Industry
July 03, 2014 Al Aan relaunches its socially-focused new website

  Dubai-based pan-Arab broadcaster Al Aan TV has revamped its website to coincide with the onset of Ramadan. The newly released site features tighter integration with social media, an expanded network of regional reporters, and a new user interface. According to the channel’s chief editor Samer Hamza, the new site coherently fuses two of Al […]

Industry
December 26, 2013 TRA to protect consumers from misleading marketing communications

  The Telecom Regulatory Authority (TRA) is building the core ICT regulatory framework for the UAE’s burgeoning knowledge economy. In particular, the TRA supports the UAE’s ICT sector by safeguarding competition to protect the interests of subscribers, enhancing the readiness of e-services, encouraging investment, innovation and development, whilst facilitating a broader ecosystem for human capital […]

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