Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Al Aan relaunches its socially-focused new website
By Arjun RKThu, Jul 03 2014

Contact
al-aan-relaunches-its-socially-focused-new-website

 

Dubai-based pan-Arab broadcaster Al Aan TV has revamped its website to coincide with the onset of Ramadan. The newly released site features tighter integration with social media, an expanded network of regional reporters, and a new user interface.

According to the channel’s chief editor Samer Hamza, the new site coherently fuses two of Al Aan’s best assets, the human capital and the massive social media presence: “The expanded network of regional reporters builds on Al Aan’s reputation as a trusted provider of hard news, and provides its reporters with tighter integration with social media platforms including Facebook, Twitter and YouTube. The social media links offer news consumers more opportunities to engage with the content, each other, and the reporters who developed the content,” says Hamza.  

The channel’s deputy head of news, Rania Sayah, says the new website enables Al Aan to redefine the linear viewing experience: “We no longer think in terms of TV shows alone. We plan them as social conversations feeding from [and] back into social media. The TV content is only one component among many. This matches the way the modern audience consumes video content and engages with it. That is why the social features of our new web site are far more than convenience; they put us on the right track for audience-focused growth.”

The new site’s proprietary location-aware technology offers to serve more relevant content to users as they spend more time on the site, and its user interface sees new colors, and a more natural transition for the featured lifestyle content that will appeal to the more casual consumers of online information. Al Aan’s head of online, Hossein Jalali says: “The integration of social media with lifestyle content provides a more inviting interactive experience for younger web surfers. Internally, we have streamlined our workflows so as to be able to understand viewer interests better and respond to them quickly and effectively.”

In the background, the new website features a more scalable platform built on top of Amazon Web Services to position the Al Aan family of web properties for further growth. The next phase in the project will see a revamp of Al Aan’s mobile apps that will now all be based on the content management system that was built for the new web site.

 

RELATED TOPICS
Al Aan Tv Digital Hossein Jalali Rania Sayah Samer Hamza Tv
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me