Search Results for : Human Behavior

By Ahmad Badr, strategy director, Siegel+Gale London There was a point in time when brands were the aspiration, but in our new world, brands have become entirely subservient to people. The explosion in data availability and advances in AI are changing the relationship brands have with their customers. In the past, deregulation and access to […]

In your talk at Festival of Media MENA 2016, you spoke about millennials. Do you think marketers are ignoring other consumers by focusing only on this demographic? We are starting to limit ourselves too much with demographic data. Simply because someone is between 18 and 25 years of age, it doesn’t mean they are not […]

It’s not unsurprising that media professionals are seen as the guys with money – or at least that’s what Nick Vale, Maxus Worldwide’s global head of planning, would have us believe. “It’s the execution that gets paid; ideas are free. So, when you’re in the room with the creative [agencies], they look at you like, […]

  **Statutory warning: This article contains the words “stereotype” and “cliché” a number of times and there are only so many synonyms we could find. In 2013, Raha Moharrak became the first Saudi woman to conquer Mount Everest. In 2014, Major Mariam Al Mansouri became the first female F-16 fighter pilot in the United Arab […]

Lebanese media planners crawl towards the multiscreen world of brand building Since the revolutionary invention of the Internet, media channels have been changing year after year, urging agencies to optimize their clients’ media plans in order to adjust to the new realities. Global numbers show that today’s consumers spend seven hours a day watching a […]

When self-proclaimed “brand futurist”, acclaimed author and Time magazine’s 2009 Influential 100 list honoree, Martin Lindstrom, set out to unravel the subconscious motives of addictive smokers in a neuromarketing study (neuromarketing explores cognitive, emotional and sensorimotor responses to marketing stimuli) of unprecedented scale and size in 2004, his drives were, quite oppositely, very conscious. Lindstrom’s mother was […]

  In early January 2014, DraftFCB was reported to be undergoing a rebranding overhaul that would see its return to the storied Foote, Cone & Belding (FCB) name – and legacy – it held before its merger with marketing services group, Draft, in 2006, after which Howard Draft was named CEO of the agency network. When […]