With multiple touchpoints and mediums of communication, it’s become a task for brands and advertisers to convey the right message to their consumers. While responding to their consumer’s emotional needs is a priority to many, choosing the right approach remains to be a challenge. Head Consumer Psychologist and Founder of Humanizing Brands, Kate Nightingale dives deep into the elements of human psychology that creators and brands can focus on to build relevant and resonating content for their target audience.
To deliver compelling content, marketers and advertisers need to understand how their consumer thinks and act the way they do. Human behavior and psychology can help them target the right emotions. Consumers who are ‘fully connected’ emotionally are 52% more valuable to brands than customers who are ‘highly satisfied,’ explains Harvard Business Review.
Kate Nightingale, Head Consumer Psychologist, and Founder at Humanizing Brands explain how brands and advertisers can create a human experience with their content which can spark a strong connection with the brand’s message.