Search Results for : Havas Media

In a conversation with Communicate, Peter Mears, CEO of Havas Media Group, reiterated the significance of looking at advertisement as a field that has changed within its ecosystem, yet the “fundamentals of the craft” remains the same. Considered one of the most powerful people in the advertisement world, Mears said that the craft is about […]

Following a competitive pitch process, Havas Media Middle East has been appointed as the media agency for Bounce Middle East. The partnership will see Havas Media ME handle the media strategy across the entire GCC region. Houda Tohme, managing director, Havas Media says in a statement, “We are thrilled to have won the Bounce Middle […]

[Image: David Balfour, co-founder, Lightblue] Chalhoub Group’s luxury fragrance house Ghawali has appointed Lightblue as its lead creative agency. Lightblue will lead Ghawali’s marketing efforts in creative, content creation and experiential. Supported by Havas PR and Havas Media, the independent agency will steer the luxury house’s effort for the year to come. Commenting on the appointment, Anees […]

The unprecedented use of social media in the Middle East has seen people get addicted to their phone – even more than their partner – and so, of course, brands want to make the most of it by targeting audiences where they spend the most time i.e. social media. But, targeting them alone isn’t enough. […]

Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from the consumer, giving literal meaning toward the notion that “data is the new currency”. Between regulation such as GDPR and scandals like those plaguing Facebook, consumers are aware more than ever of the so-called value exchange when using […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Recently, Facebook announced some changes to its ad metrics. It is now labeling some metrics in Ads Manager as estimated or in development, to provide more clarity on how they are calculated and how advertisers should consider using them. These labels will appear in tool tips within the Ads Manager reporting table and in the […]

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory, but what is viewability? Viewability is essentially an online advertising metric that determines if an ad is actually ‘viewable’, and then, allows advertisers to pay only for ads that […]

By Rana El Alami, senior strategy manager, Havas Media Dubai Given the current market reality, one fact remains true: digital innovations are revolutionizing the consumer decision journey and will continue to do so. Today, we are consuming, creating and purchasing content around the clock; primarily through one device that is now an extension of ourselves. […]

Michelin, the worldwide mobility giant has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will move to Havas Media this month. Prior to the appointment, MEC was the incumbent on the account. Claire Dorland Clauzel, Executive Vice-President Sustainable Development, Brands, External Relations, Member of the Group […]

Havas Group’s announcement last week that it is scrapping its standalone creative and media groups, and integrating them into single regional P&Ls, did not entirely come as a surprise. Over the past three years, and led by chief executive of Yannick Bolloré, the France-headquartered group has relentlessly streamlined its structure as part of a publicly-declared ‘Together’ […]

A tough year, tough market and a new business model within the group… That’s the scenario ten-year Havas veteran Houda Tohme is entering in her new role as general manager of Havas Media UAE. We catch up with her to learn more about her plans for the agency. So, tough year, tough market? Yes, it […]