[Image: David Balfour, co-founder, Lightblue]
Chalhoub Group’s luxury fragrance house Ghawali has appointed Lightblue as its lead creative agency.
Lightblue will lead Ghawali’s marketing efforts in creative, content creation and experiential. Supported by Havas PR and Havas Media, the independent agency will steer the luxury house’s effort for the year to come.
Commenting on the appointment, Anees Abdullatif, general manager, Ghawali says in a statement, “The team at Lightblue is unwavering in its commitment to bold, brave ideas. Their capabilities in strategy, content and creative make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve. We are excited to partner with them to write the next chapter of Ghawali’s history.” David Balfour, co-founder at Lightblue adds, “This win further deepens our relationship with the Chalhoub Group as well as strengthens our position in the market as a luxury disruptor; we are looking forward to the year to come and the creative work that we’ll produce.”
The new positioning will be revealed mid-January with the launch of Ghawali’s new collection, Al Laylaa, in a campaign featuring the likes of Ali Mostafa, Sara Al Madani, Hatem Alakeel and Arwa Al Banawi.