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Search Results for : Game Of Thrones

Industry
August 26, 2020 It’s Sound Logic

By Sachin Mendonca, Strategy Director at Geometry MENA. Every brand is fighting for their share of attention online, against the backdrop of a limitless pool of exciting content that’s constantly growing. Yet, we find that the behavior of spending time around a single piece of content decreases by the minute. There’s simply too much [content] […]

Industry
June 17, 2020 From the Small Screen to the Silver Screen

Saba Omaish, OSN’s Head of Marketing, explains how the MENA broadcaster challenges us on TikTok to keep our eyes peeled for the world’s best entertainment. What do you do when you have a massive list of amazing TV shows and movies to watch and only 24 hours in a day to watch them in? Keep […]

Culture
October 07, 2019 Where Fans Rule Supreme

Ken Shapiro, chief revenue officer at online entertainment platform Fandom, explains why fans are passionate, creative and too valuable a resource to ignore. How did Fandom come about? Fandom started in 2006 as a company called Wikia, an offshoot of Wikipedia. Wikipedia is, essentially, one page of information on a particular topic with just text. Wikipedia’s founder, Jimmy Wales, saw […]

Industry
August 11, 2019 David Droga On What Happened With Accenture

By Brian Braiker There don’t seem to be as many big, outsized personalities in advertising as there were in previous generations. Think Ogilvy, think Burnett, think Bernbach. It’s something that David Droga—himself no shrinking violet—says he thinks a lot about. “It bugs me,” he says. He’s certainly doing his share to shake things up, though: The […]

Culture
July 17, 2019 For Advertisers, The Emmy Halo Effect Is A Thing Of The Past

By Anthony Crupi Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the […]

Culture
June 19, 2019 HBO And Droga5 Discuss ‘Game Of Thrones’ #FortheThrone Campaign

By Ann-Christine Diaz and Max Sternlicht At the Cannes Lions Festival of Creativity, Ad Age sat down with and Alex Diamond, HBO’s director of consumer marketing, and Andy Ferguson, group creative director at Droga5, to learn more about the expansive “Game of Thrones” #FortheThrone campaign that kicked off the final season of the popular show—and which […]

Culture
May 21, 2019 ‘Game Of Thrones’ Finale Sets An HBO Record

By Anthony Crupi The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly 20 million viewers tuned in to find out who would get to sit on the Uncomfortable Pointy Chair. According to Nielsen live-plus-same-day data, the 82-minute “Thrones” capper averaged 19.3 million total viewers, […]

Industry
May 25, 2018 Television was just a device. “TV” will last forever

By Aiman Al Zyoud, CEO and founder, Charisma Group There’s a lot of talk about how TV is dead, and in a way that’s true. Gone are the days when families huddled around the television, or when you raced home to make it on time for your favorite show. The digital revolution has rendered the television […]

Industry
August 13, 2017 Dubai Festival City’s IMAGINE provides a new immersive experience

Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The revamp includes a $1.5 billion expansion and the launch of entertainment attraction, IMAGINE, which brings together water, pyrotechnics, lasers, lights and other visual and sound effects. The mall has already seen a 40 percent uplift in visitors since the […]

Industry
June 14, 2017 The war for eyeballs

By Jared Carneson, regional director, Global Innovation Lead | Social & Innovation at FleishmanHillard Middle East Social is no longer a medium. It’s a lens through which we have re-imagined services. It has changed commerce, travel, entertainment, product development and so much more. It has shifted the power of creation from well-capitalized corporations to the crowd. […]

Industry
September 10, 2016 The ad agency of the future is coming. Are you ready?

Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old families are preparing their troops and poring over strategies in a race to secure their territory before it is invaded by new and unfamiliar forces. The best option might be to […]

Industry
October 26, 2015 Game of Thrones star Jack Gleeson tries the HTC Vive in the Middle East

Jack Gleeson, famous for playing King Joffrey on Game of Thrones, tried out the new HTC Vive virtual reality (VR) headset when the HTC Vive World Tour stopped in the UAE. He checked out the gear alongside Dave Fennoy of The Walking Dead and Adam Harrington of The Wolf Among Us video games. “Our VR […]

Industry
September 17, 2015 Game of thrones

In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things to be misunderstood. However, people aren’t always the cause. Sometimes it’s just the context. For instance, the quote, “Rather thicker than one usually sees…quite rigid…ten-and-a-quarter inches,” didn’t sound wrong at all […]

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