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Search Results for : Facebook Mena

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Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
man
Facebook Hub
Masterminds
September 28, 2020
Enabling the Agency of the Future with Facebook
Industry
April 25, 2019 No More Copy-Paste

By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and can see up to 600 marketing messages across different media channels within a day according to the results of a 2018 Nielsen benchmark study on MENA media trends. This does not […]

Industry
November 19, 2018 IAB GCC launches after 9 years of deliberation

What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and best practices. Founded in 1996, it is headquartered in the US and has 43 licensed IABs around the world. Why did it take nine years for IAB to get its GCC […]

Industry
October 12, 2016 Facebook gives employers reason to NOT ban social networks at work

Formerly known as Facebook at Work, Workplace has now been made available to any organization across the MENA region that wants to use it. Facebook defines Workplace as a “communications platform that helps organizations collaborate better, using familiar Facebook features like News Feed, Groups and Messages.” Workplace will have the basics of the regular Facebook […]

Industry
March 18, 2015 Playing it by year

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

People
January 13, 2020 Meet Facebook’s New Regional Director

Derya Matras is appointed as the new regional director of Facebook in the Middle East, Africa, and Turkey. She will lead the company’s operations and help grow its economic and social impact across the region. Matras spent most of her career in emerging markets and was previously the Facebook country director for Turkey. Prior to joining Facebook, […]

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