Formerly known as Facebook at Work, Workplace has now been made available to any organization across the MENA region that wants to use it. Facebook defines Workplace as a “communications platform that helps organizations collaborate better, using familiar Facebook features like News Feed, Groups and Messages.”
Workplace will have the basics of the regular Facebook such as Groups, Live, Search and Trending posts, in addition to some exclusive features such as a Dashboard with Analytics and Integrations with single sign-on. Also, personal and professional profiles on Facebook at Work are kept completely separate, with dedicated mobile apps for Work and Work Chat.
Jonathan Labin, head of Facebook MENA, says in a statement: “Facebook has spent its first 12 years connecting people in their personal lives. With Workplace, we are now able to help users improve productivity through collaboration on a platform that they are already familiar with. We now want to help companies in the MENA region build connections between coworkers and transform how teams work together. Organizations are stronger – and more productive – when everyone comes together.”
In the region, companies like Landmark Group and FP7 have already rolled out Workplace.