Search Results for : Etihad

Talkwalker used its social media search engine tool, Quick Search to dive into the online conversations happening in the MENA region around Covid-19. Here are the insights: The conversation clusters around Covid-19 in the Middle East includes insights from various sources as such as media, consumer and social data. The main conversation topic that is […]

Ampersand, a global specialist marketing and talent consultancy, has been appointed by Etihad Airways to run and manage its first-ever marketing excellence academy. The appointment will see Ampersand develop and deliver a training curriculum on all aspects of marketing and communication to help the Etihad Airways marketing team build on their existing skills. The bespoke […]

Consumers lack a full understanding of Artificial Intelligence (AI) and are looking to businesses, government and academia for education, according to a FleishmanHillard report. The report highlights that 61% of all those surveyed believe the responsibility for educating the public about AI should be shared. The report, ‘Artificial Intelligence & Communications, The Fads. The Fears. […]

Etihad Airways, the national airline of the United Arab Emirates, has launched a WhatsApp Business solution, allowing guests to communicate instantly with the airline via the popular messaging app. READ: Online video viewing to exceed this much in 2018  The new service, which is the latest element of Etihad Airways’ digital strategy, will provide an enhanced […]

Abu Dhabi Media’s Aletihad newspaper has entered into a commercial partnership with The Wall Street Journal (WSJ). This partnership will enable Aletihad to leverage WSJ’s reporting and analysis to expand its readership and strengthen its digital news offering. The agreement that took place last week was was attended by Dr Ali bin Tamim, Director General […]

UK-headquartered publisher Ink has clinched a deal to produce the inflight magazine for Etihad Airways, saying it will be “reimagined from the ground up.” The publisher also plans to open an office in Abu Dhabi, where the airline is based, and said it was not concerned about the impact of falling advertising revenues in the […]

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns out we were wrong. With that in mind, we review those who untied the knot – for better or for worse.   1. Cadillac leaves Leo Burnett for Saatchi & Saatchi […]

Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways have announced that Starcom, part of Starcom Mediavest Group, has won the contract to become the airline group’s new global media agency, following a joint tender sent to several leading agency networks. Starcom was selected by EAP to deliver scaled benefits by […]