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Search Results for : Etihad

Industry
April 19, 2020 COVID-19 Social Conversations In MENA

Talkwalker used its social media search engine tool, Quick Search to dive into the online conversations happening in the MENA region around Covid-19. Here are the insights: The conversation clusters around Covid-19 in the Middle East includes insights from various sources as such as media, consumer and social data. The main conversation topic that is […]

Industry
February 03, 2019 Etihad Airways appoints Ampersand

Ampersand, a global specialist marketing and talent consultancy, has been appointed by Etihad Airways to run and manage its first-ever marketing excellence academy. The appointment will see Ampersand develop and deliver a training curriculum on all aspects of marketing and communication to help the Etihad Airways marketing team build on their existing skills. The bespoke […]

Industry
July 23, 2018 Consumers looking for education as AI infiltrates our world

Consumers lack a full understanding of Artificial Intelligence (AI) and are looking to businesses, government and academia for education, according to a FleishmanHillard report. The report highlights that 61% of all those surveyed believe the responsibility for educating the public about AI should be shared. The report, ‘Artificial Intelligence & Communications, The Fads. The Fears. […]

Industry
July 19, 2018 Etihad Airways launches WhatsApp services for guests

Etihad Airways, the national airline of the United Arab Emirates, has launched a WhatsApp Business solution, allowing guests to communicate instantly with the airline via the popular messaging app. READ: Online video viewing to exceed this much in 2018  The new service, which is the latest element of Etihad Airways’ digital strategy, will provide an enhanced […]

Industry
February 25, 2018 What readers can expect from Aletihad’s partnership with The Wall Street Journal (WSJ)

Abu Dhabi Media’s Aletihad newspaper has entered into a commercial partnership with The Wall Street Journal (WSJ). This partnership will enable Aletihad to leverage WSJ’s reporting and analysis to expand its readership and strengthen its digital news offering. The agreement that took place last week was was attended by Dr Ali bin Tamim, Director General […]

Industry
March 08, 2017 European agency Clipatize opens regional office in Dubai

Headquartered in Warsaw, Poland, Clipatize initially started as a video production house. Since its launch in 2015, it has grown to become an integrated digital agency with a focus on B2B communications. Launched in Dubai in February 2017, Clipatize has been developing its regional market presence since inception and has signed on local clients including […]

Industry
February 28, 2017 Ink to publish Etihad’s in-flight magazine

UK-headquartered publisher Ink has clinched a deal to produce the inflight magazine for Etihad Airways, saying it will be “reimagined from the ground up.” The publisher also plans to open an office in Abu Dhabi, where the airline is based, and said it was not concerned about the impact of falling advertising revenues in the […]

Industry
February 26, 2016 M&C Saatchi opens Dubai office

Following the acquisition of regional communications agency Expression, M&C Saatchi has set up its Dubai operation this month. Scott Feasey, founder and former managing director of Expression, will lead the Dubai and Abu Dhabi offices as CEO with creative partner, Ryan Reed. Feasey will drive client business and growth across new business and existing clients […]

Industry
January 26, 2016 10 divorces of 2015

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns out we were wrong. With that in mind, we review those who untied the knot – for better or for worse.   1. Cadillac leaves Leo Burnett for Saatchi & Saatchi […]

Industry
October 25, 2015 Friends in high places

The UAE’s airlines, Etihad and Emirates, signed on Nicole Kidman and Jennifer Aniston, respectively, as their brand ambassadors earlier this year. Kidman faced a fair amount of backlash from the Association of Professional Flight Attendants (APFA) for being associated with Etihad, which has allegedly discriminated against its female flight attendants, especially considering that she has […]

Industry
September 22, 2015 Was Jennifer Aniston the right choice for Emirates?

Less than six months after Etihad introduced Hollywood star Nicole Kidman as its brand ambassador, FRIENDS star Jennifer Aniston signed a $5 million global brand endorsement deal with Emirates. Last week the airline announced it will be spending approximately $20 million to run advertisements featuring the actress. That’s a lot of money and effort. Will it be worth it? I’m […]

Industry
September 02, 2015 Mobily Ventures Invests in Fetchr

Mobily Ventures, the venture capital arm of Etihad Etisalat (Mobily), is investing in Fetchr, a shipping & logistics startup using cutting edge technology to overcome shipping challenges in the Middle East. Dubai-based Fetchr offers a smartphone app that facilitates package delivery in a region where the lack of addressing systems troubles businesses and consumers. The […]

Industry
August 05, 2015 On the market with one of Facebook’s very own

Sarah Personette is Facebook’s head of global business marketing and was the opening keynote speaker at Festival of Media MENA, which was held in Dubai this April. She chats with us about branded content on Facebook and how platforms like it have changed the creative approach of marketers.  Is innovation making the job of a […]

Industry
August 05, 2015 Four Communications will expand due to BGF investment

Four Communications, the independent communications agency located in London, Abu Dhabi, Dubai and Edinburgh, is ready to undergo an expansion due to a £10 million equity finance investment from BGF (Business Growth Fund), taking a minority stake in the agency. The key services provided by Four Communications, include, PR, public affairs, marketing, sponsorship, digital and […]

Industry
August 02, 2015 Etihad Airways appoints Cheil to global and social marketing

National airline of the UAE, Etihad Airways, has announced the appointment of Cheil Network to assume global and social marketing duties. The network’s new responsibilities will include driving creative and strategy across all digital and social channels, in addition to support with performance-based marketing, analytics and reporting. Digital specialists, The Barbarian Group, that work within […]

Industry
July 09, 2015 Etihad Airways Partner (EAP) airlines select Starcom as new global media agency

Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways have announced that Starcom, part of Starcom Mediavest Group, has won the contract to become the airline group’s new global media agency, following a joint tender sent to several leading agency networks. Starcom was selected by EAP to deliver scaled benefits by […]

Industry
June 01, 2015 Etihad Airways launches exclusive Twitter account for Gold and Platinum members

Etihad Airways has launched an exclusive Twitter account to engage with Gold and Platinum members of its frequent flyer program, Etihad Guest, on the popular social media platform. The Etihad Premium Twitter channel provides an online touch-point for Etihad Guest Gold and Platinum members to gain access to  benefits such as privileged content, tailored news and offers, and prioritized round-the-clock service in English […]

Industry
February 01, 2015 TINT set to bolster its regional business

Social media display hub, TINT is looking to build its regional business with a recruitment drive to meet the high demand from local brands following its launch at Gitex. Etihad Airways, Dubai Electricity and Water Authority (DEWA), Ferrari World, Dubai Mall, Dubai Lynx and Dubai International Parachuting Championship (DIPC) are all brands that have already […]

Industry
January 12, 2015 The most social brands in December

Based on social insights tool, Social Bakers, we compile our monthly roundup of the hottest brands on social media in the month that has gone by. In December 2014, the e-commerce industry led the roost with the beauty industry coming in at fifth spot. Unsurprisingly, e-commerce in the MENA has been growing at a rapid […]

Industry
December 16, 2014 A year in search: Google’s trending searches of 2014

Today, Google announced its annual 14th Annual Year in Search, a look at 2014 through the collective eyes of the world on the web, offering a perspective on the year’s major events and hottest trends based on searches conducted in the UAE. This year’s trending searches show growing interest in people, movies, games, sports and events. […]

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