The awards festival was held on October 3-7.
The campaign "Hostages of Depression" by Serviceplan Middle East for Dubai Science Park was awarded a Grand Prix in Print, as well as a Gold, at the 44th annual Loerie Awards, while "Museum of Sounds" (for BMW) collected a Bronze in Design and "Majd and the Librarian" (for Al Etihad Credit Bureau) won a Bronze in Film Craft (animation).
The Loerie Awards took place in Cape Town, South Africa, at the end of a creative week that saw thousands of attendees from around the world take part in judging, seminars, and awards. The globally-renowned Loeries is a non-profit company that works to recognize, reward, foster, and inspire creative excellence in the brand communications industry. For over 40 years, the Loeries has been awarding creative excellence in the advertising and brand communication industry across the Africa and Middle East region.
Saleh Elghatit, Creative Director at Serviceplan Middle East, said in a statement, “So much love and craft has been put into creating an illustration style that would convey the message in the best possible way. We worked closely with the illustrator to find a balance between what those feels would look like visually. We’re beyond happy this was selected for GP and more importantly that we were able to reach out to those who might not know they need to seek out help.”
Loeries CEO, Preetesh Sewraj said, “This was truly a year of breaking boundaries and creating magic. Not only did we unite the creative community in the biggest gathering of its kind, across Africa and the Middle East, but we also awarded a record number of eight Grand Prix awards that truly embody the spirit of creative excellence.”
View the winners here.