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Search Results for : Duties

People
June 14, 2020 No, Your Next CMO Won’t Be a Robot

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]

Industry
March 30, 2019 Groupe PSA appoints Science & Sunshine as creative agency for Peugeot Middle East

French automotive manufacturer, Groupe PSA, has selected independent creative shop, Science & Sunshine, to handle creative for Peugeot in the Middle East after a long pitch process involving several agencies. The Peugeot account is a significant win for Science & Sunshine, which turns three in April 2019. The agency will handle creative duties for the […]

Industry
March 06, 2019 Horizon FCB wins California Garden’s strategic & creative duties

California Garden has awarded its strategic and creative duties to Horizon FCB Dubai. The agency will be responsible for the repositioning and launch of the brand and its range under its new brand platform. This includes brand strategy, the brand relaunch as well as the marketer’s portfolio of food products within this year’s calendar. Mazen […]

Industry
October 11, 2018 5 reasons why GSK consolidated global account with Publicis

In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and GroupM. It has now decided to consolidate its estimated $1.7 billion global media buying assignment with Publicis Media effective next year. A bit of history In 2010, GroupM’s MediaCom – the then […]

Industry
October 09, 2018 Ford has finally selected a creative agency OUTSIDE WPP

Concluding a high-stakes global creative agency review that started in April this year, Ford has hired BBDO as its lead global brand creative agency. It will still keep WPP for significant pieces of the business, including media planning and buying, shopper marketing and CRM. WPP will also retain Ford’s multicultural and so-called “tier 2” dealer […]

Industry
October 08, 2018 JUST IN: Carat appointed for Dubai Parks & Resorts’ media duties

Following a competitive pitch process, Carat Dubai has been awarded the media responsibilities Dubai Parks and Resorts. The account was previously managed by Omnicom’s PHD since 2015. With a mandate to build brand equity of Dubai Parks and Resorts as a go-to leisure and entertainment experience, Carat will target residents of and visitors to Dubai […]

Industry
September 17, 2018 Property Finder appoints J. Walter Thompson in UAE

Following a pitch process including multiple international agencies, Property Finder has chosen J. Walter Thompson as its communication partner for the UAE effective immediately. The agency has been tasked with managing the upcoming brand launch amongst other creative and communications duties. Hamza Chaoui, chief marketing officer, Property Finder says in a statement, “For this brand […]

Industry
August 14, 2018 Grey MENA wins big government account

Grey infamously lost the Revlon account globally as the cosmetic brand took creative duties in-house. But, closer home Grey MENA scored a big win through Dubai Electricity and Water Authority’s (DEWA) marketing and communications assignment. The account was awarded to Grey MENA following a multi-agency pitch. Effective August 2018, the Dubai office of the agency […]

Industry
August 10, 2018 Mars consolidates global media planning and buying with MediaCom

Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom. In 2014, Mars consolidated media planning […]

Industry
August 04, 2018 Guess what Ikea is cutting from its marketing plans

In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial resources to a new US campaign. Beginning Wednesday, the 75-year-old Swedish retailer is doing its first national out-of-home push in the US, where it operates 48 stores, and hosting live catalog […]

Industry
July 24, 2018 What will happen to PepsiCo’s in-house studio now?

Another high-ranking marketing executive is leaving PepsiCo. Kristin Patrick, whose duties have included overseeing the company’s in-house content studio, will leave the company by the end of this week. It was her decision to leave, according to a person familiar with the matter. Brad Jakeman, the high-profile president of PepsiCo’s global beverage group who left […]

Industry
February 09, 2018 Babyshop has a new agency for creative marketing

Landmark Group’s kids’ retail store Babyshop has appointed FP7/MENA Dubai for its creative marketing duties for the Middle East. The decision comes after a pitch including incumbent Memac Ogilvy, J.Walter Thompson and Y&R, report industry sources. The agency will work with Babyshop across all verticals on its creative strategy and planning on digital, TV, print, OOH, […]

Industry
December 04, 2017 The Lego Group appoints Initiative as global media agency

IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its product offering and positioning to find alternatives for clients increasingly struggling with advertising avoidance and shifts in consumer behavior. The agency now aims to lead clients through changes in the industry […]

Industry
November 20, 2017 Zenith wins Nestlé Middle East media mandate

After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for Nestlé Middle East. The Publicis Media Group agency will manage the full scope of media services across the Middle East. The media communications duties span all strategic planning, media buying, digital […]

Industry
October 15, 2017 Publicis Groupe reorganizes structure… again

The last two years have been a roller coaster for Publicis Groupe. Following the introduction of its “Power of One” philosophy, the group has restructured, reorganized, launched new agencies, merged some and so on. Now, it has once again, announced three new changes: Creation of Publicis Spine to fuse consumer and enterprise transformation Organization of […]

Industry
July 04, 2017 iProspect MENA appointed as digital performance agency for Atlantis, The Palm

iProspect, the Dentsu Aegis Network digital performance agency, has been awarded the SEO, content and SEM duties for Atlantis, The Palm following a competitive pitch process. The agency will launch and execute a new performance-driven approach for the brand, targeting local, GCC and international markets. Ravini Perera, senior vice-president of sales, marketing and PR at […]

Industry
June 07, 2017 Digital Republic Linked by Isobar appointed as digital creative agency for RAK Tourism Development Authority

Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority (RAK TDA). The agency will create and execute a number of digital and social marketing campaigns for the tourism […]

Industry
June 14, 2016 General Mills awards entire portfolio to Socialize

Following a multiple agency pitch at the start of 2016, the digital creative duties for General Mills’ brand Betty Crocker were awarded to Socialize in February. Shortly after, the company awarded the digital communications mandate for the entire General Mills portfolio, including brands like Haagen-Dazs, Nature Valley, Bugles and Green Giant. Ali Shaikh, who recently […]

Industry
May 16, 2016 Lipton awards digital duties to FP7/DXB

Unilever’s Lipton has appointed FP7/DXB for its digital and social business across the Gulf region. The agency will be tasked with overseeing Lipton’s digital communication and content strategy across its multiple products, including Lipton Black Label, Lipton Clear Green and Lipton Chai Latte. Sasan Saeidi, managing director of FP7/UAE, says in a press statement: “Lipton […]

Industry
May 12, 2016 PENSO to lead social content and digital duties for Yas Island

Full service growth agency Penso has been appointed by Abu Dhabi-based asset management business Miral to handle its social media, content, data and digital work for Yas Island. This win marks the agency’s move into Abu Dhabi – a key growth market for the business. Darius LaBelle, general manager of Penso, says in a press […]

Industry
August 03, 2015 Ketchum RAAD Middle East wins Clarks PR account

Ketchum RAAD Middle East has been selected to assume responsibility for Clarks Middle East’s PR duties, consulting the shoe brand on communications, events, and press functions. Irfan Porbanderwalla, president – Middle East & Africa, of Clarks says in a press statement, “We are pleased to begin working with Ketchum RAAD Middle East as we enter our […]

Industry
July 01, 2015 Starcom MediaVest Group wins performance and search business for du

Starcom MediaVest Group (SMG) has won the performance and search business for UAE-based telecommunications service provider du. The assignment expands on SMG’s media mandate for du, which was awarded to the agency in December 2014 that culminated in the agency’s appointment to the media buying and planning, as well as data and analytics responsibilities for the brand’s online and offline […]

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