Partnership aims to drive change via actional insight generation on issues that matter most to the advertising & marketing sector.
New analysis by Kantar Millward Brown of 2000 brands measured in the BrandZ™ global brand equity database shows that fewer than 1 in 10 brands grew between 2014 and 2017. But Amazon, the quintessential disruptive brand, more than doubled its brand value in the same period simply by making more people’s lives easier and less […]
By Jared Carneson, regional director, Global Innovation Lead | Social & Innovation at FleishmanHillard Middle East Social is no longer a medium. It’s a lens through which we have re-imagined services. It has changed commerce, travel, entertainment, product development and so much more. It has shifted the power of creation from well-capitalized corporations to the crowd. […]
By Rance Crain, President of Crain Communications and editor-in-chief of Advertising Age Disruption was on the minds of several Advertising Hall of Fame inductees I interviewed over the last couple of months. Their attitude was “transform or die,” in the words of Kay Koplovitz, who founded the first cable TV network. But as Irwin Gotlieb of […]
If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead of them, AOL CEO Tim Armstrong said Wednesday in a talk during Advertising Week. “Advertising is going to get exponentially more expensive,” Armstrong said. That’s because every time e-commerce makes another purchase […]
Dimitris Tsouroplis, Director of Human Resources at Crescent Enterprises, on how human capital development is a priority in the face of a Fifth Industrial Revolution. Industrial development is taking place at an exponential rate, and human capital development is hot on its heels every step of the way. So, what do we do while we […]
By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing Sphere. Digital Performance Marketing is the field of Digital Marketing that focuses highly on data. It is no longer a matter of visibility only but mostly efficiency. Decisions in performance marketing […]