Search Results for : Digital Communications

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

While brands and advertisers claim to place inclusivity at the top of their agenda, they often fail to engage with communities with hearing impairments, rarely including sign language options in their campaigns. However, some organizations are recognizing the problem and strive to find a solution. Alwaleed Philanthropies, an NGO chaired by HRH Prince Alwaleed Bin […]

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]

Hotwire, the global communications agency, represented in MEA through its exclusive partner Active Digital Communications, has announced an exclusive partnership with The Hoffman Agency to collaborate in Asia.  “Dubai-based Active DMC has many international clients across the world as part of our partnership with Hotwire. The addition of Hoffman into our partner network now allows […]

By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The key to this is marketing the brand and the evolution of digital technology in the past decade has exponentially increased the choice of marketing channels. In the highly competitive area of […]

Following a multi-agency pitch earlier this year, Socialize has been awarded the digital communications and social media mandate for Sony across the Middle East and Africa region. The account was previously handled by independent agency, Qrious. Socialize has been tasked with increasing awareness and interest around Sony’s diverse range of products across televisions, audio, digital […]

Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year contract is the latest development in a successful relationship that was established over 10 years ago with the skincare company. The agency started handling the client’s traditional media planning and buying […]

Saudi-based digital marketing and communications agency Smaat is expanding to the UAE with the launch of its digital marketing and communications services and consulting through its new office in Dubai Design District (d3). The expansion through the Dubai office, which will be officially open for operation in the coming weeks, is the first phase of […]

Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies and local execution especially content. Workshop recap: Babnik’s talk focused on the usual behavior of global corporations tendency to focus on centralized content without always considering specifics of local markets. Local […]

Independent creative communication agency, tamra C2, recently revealed C2 NATIVE, a separate entity focused on delivering data-driven digital communications, technologies and solutions for brands in the region. The new entity has also been signed on as the second agency in the world for the Oracle DMP (Data Management Platform) agency model partnership that enables the […]

Following a multiple agency pitch at the start of 2016, the digital creative duties for General Mills’ brand Betty Crocker were awarded to Socialize in February. Shortly after, the company awarded the digital communications mandate for the entire General Mills portfolio, including brands like Haagen-Dazs, Nature Valley, Bugles and Green Giant. Ali Shaikh, who recently […]

Independent branding and digital communications agency, Omnia, has launched its new PR division to be headed by Hollie Thomson, previously the lifestyle PR director of Seven Media’s hotel, F&B and retail division. The new division will provide English and Arabic PR and social media services across channels and sectors. Director of PR at Omnia, Hollie […]

Following a competitive pitch, Olayan Kimberly Clark has appointed Grayling META to handle PR and Digital communications for its Kleenex brand across the GCC. In a first for Kleenex in the region, Grayling will be responsible for the brand’s traditional PR, as well as digital strategy and content management across all its social media platforms. The agency has […]

The group’s been quite low key in its communication for the past two years. Any particular reason for that? On the contrary, actually. Horizon Group offers 360 creative, media, communication, digital and marketing services in the MENA region and the past few years have been very promising with many exciting developments taking place across all brands […]

  Active PR and Hotwire PR announced the launch of their first Digital Trends Report 2014 for the Middle East. Titled: “The Year of Reflection”, the report identifies eight key trends within the region in digital communication. The first dedicated Digital Trends report 2014 for the Middle East comprises of 8 key trends for the […]

In Latin, “ad vertere” means “to turn toward”. It is a concept that has formed the foundation of marketing communications from its inception. Whether it’s flyers, radio jingles, TV commercials or digital communications, brands have been using advertising and communications to motivate audiences to ‘turn toward’ them. In 1892, when Almy Le Grand Peiroe  submitted […]

  “Advertising has us chasing cars and clothes, working jobs we hate so we can buy [stuff] we don’t need.” Tyler Durden’s remarkable line from Fight Club is also the opening line of WhatsApp’s blog post titled: “Why we don’t sell ads”. Yet, mobile users in the UAE have been receiving marketing messages from unknown […]