Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year contract is the latest development in a successful relationship that was established over 10 years ago with the skincare company.
The agency started handling the client’s traditional media planning and buying in 2007. This assignment, which includes the full digital creative asset management, was first added to the scope in 2014. The new contract will see OMD continue to design and execute the strategy, conceptualization, creative development and optimization of the digital communication of BDF’s brands. The scope of work covers display, social, SEO, SEM, content generation, website management and analytics – basically the full suite of transaction touchpoints and content towards BDF consumers.
“OMD continues to demonstrate how well they understand our consumers, our brands, and our business. Their ability to transform this knowledge into impactful digital communications across a broad range of platforms makes them an essential marketing partner,” says Jihad Nehme, e-commerce digital manager at Beiersdorf, in a statement.
“This is a huge endorsement of our digital and creative product,” adds Karan Kukreja, general manager at OMD UAE. “Fusing media with data and creative is a very powerful approach that produces excellent results. It has proven to be a successful future-facing model for our company, and we’re thrilled that our integrated performance with Beiersdorf has opened the door to even more exciting initiatives and activities in the future.”