Search Results for : Corporate Communication

Market research company Global Web Index and video hosting platform Vimeo, released a new study that explores the shifts in workplace communications.  The 2020 pandemic is regarded as the longest experiment in understanding how remote work functions. The research finds that when it comes to workplace communication – sentiment varies quite a bit based on […]

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of global affairs is changing, probably at a faster speed than what a speedometer could track. The future is uncertain, and many businesses are worried about where the road ahead leads. To […]

Adnan Bashir, Senior Manager for Corporate Communications at Hansen Technologies, explains what you could maybe do better, or differently, in order to get your boss to listen and adopt your ideas. Ever since I made the fateful decision to switch careers and jump head-first into the unpredictable, yet exciting, world of corporate communications half a […]

Abdulrahman Inayat, Co-Founder of W7Worldwide, explains how the Covid-19 pandemic has impacted the communications industry in KSA and how his agency is helping businesses. The global outbreak of the Covid-19 pandemic has had an unprecedented impact on economies around the world. Saudi Arabia was no exception, especially during the first stages of the crisis when […]

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, explains how an effective communication strategy brought the Al Masaood family closer during the pandemic. While some service organizations had the luxury of teleporting their service to a remote-work structure, others, industrial and automotive in nature, had to stay at the physical forefront […]

Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.  It goes without saying that a cloud of uncertainty now hangs over us all – and is unlikely to dissipate anytime soon. In the last few weeks, we have witnessed a cataclysmic disruption […]

By Elías Jabbe PR industry leaders and journalists gathered at the inaugural Middle East PR Association (MEPRA) KSA Leadership Majlis in Riyadh on October 21, to discuss the evolution of the PR industry in Saudi Arabia. This year’s “Impact & Influence”-themed edition was documented on MEPRA’s social media platforms as it happened at Hyatt Regency […]

By Elias Jabbe The Middle East Public Relations Association will host its inaugural Leadership Majlis in Saudi Arabia on October 21 at the Hyatt Regency Riyadh Olaya after several editions in Abu Dhabi. According to a press release distributed by MEPRA Executive Director Sabrina De Palma, the UAE-based nonprofit is dedicating the KSA MEPRA Leadership […]

By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds. With consumers seeing over 5,000 ads a day, it’s no surprise that around 615 million devices globally are now blocking ads. With so many brands competing for a few seconds of […]

In January, Mastercard erased its name from its logo. The red-and-yellow overlapping discs that have anchored its brandmark for nearly 50 years would, in most cases, stand on their own. In February, it launched its “sonic brand identity,” a lyrics-less melody that gives new meaning to brand jingles. The new work has one core, 12-second […]

Following a pitch process initiated in Q3 2018, Zain Kuwait has selected incumbent J. Walter Thompson as its creative and communication partner. Commenting on the appointment, Najla Al Eisa, manager corporate communication and branding department says in a statement, “We value our brand and consumers more than anything, and as such believe that the creativity […]

Last week, we published a piece by Alex Malouf who manages corporate communications for P&G across the Indian Subcontinent, Middle East and Africa. He also holds (or has held) board positions for several communications associations including the Middle East Public Relations Association (MEPRA), Global Alliance for Public Relations and Communication Management, International Association of Business […]