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Search Results for : Corporate Communication

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People
January 05, 2021
Meet Taryam Al Subaihi, MEPRA's First Emirati Chairperson
man
People
November 22, 2020
Communiquestion: the Jingle that Didn’t Get Away
Industry
October 12, 2020 What is the State of Workplace Communications?

Market research company Global Web Index and video hosting platform Vimeo, released a new study that explores the shifts in workplace communications.  The 2020 pandemic is regarded as the longest experiment in understanding how remote work functions. The research finds that when it comes to workplace communication – sentiment varies quite a bit based on […]

People
September 29, 2020 How Digital Transformation Can Drive Car Dealerships to the Fast Lane

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of global affairs is changing, probably at a faster speed than what a speedometer could track. The future is uncertain, and many businesses are worried about where the road ahead leads. To […]

People
August 24, 2020 To Marketeers and Communicators: Here’s What CEOs Actually Want to Hear

Adnan Bashir, Senior Manager for Corporate Communications at Hansen Technologies, explains what you could maybe do better, or differently, in order to get your boss to listen and adopt your ideas. Ever since I made the fateful decision to switch careers and jump head-first into the unpredictable, yet exciting, world of corporate communications half a […]

People
July 19, 2020 Preparing for a Post-Covid-19 KSA

Abdulrahman Inayat, Co-Founder of W7Worldwide, explains how the Covid-19 pandemic has impacted the communications industry in KSA and how his agency is helping businesses. The global outbreak of the Covid-19 pandemic has had an unprecedented impact on economies around the world. Saudi Arabia was no exception, especially during the first stages of the crisis when […]

People
July 13, 2020 When Remote Work Is Not an Option

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, explains how an effective communication strategy brought the Al Masaood family closer during the pandemic. While some service organizations had the luxury of teleporting their service to a remote-work structure, others, industrial and automotive in nature, had to stay at the physical forefront […]

Industry
April 02, 2020 Covid-19 has Ushered in a New Era in Crisis Communications

Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.  It goes without saying that a cloud of uncertainty now hangs over us all – and is unlikely to dissipate anytime soon. In the last few weeks, we have witnessed a cataclysmic disruption […]

Industry
October 29, 2019 MEPRA Hosts Inaugural KSA Leadership Majlis in Riyadh

By Elías Jabbe PR industry leaders and journalists gathered at the inaugural Middle East PR Association (MEPRA) KSA Leadership Majlis in Riyadh on October 21, to discuss the evolution of the PR industry in Saudi Arabia. This year’s “Impact & Influence”-themed edition was documented on MEPRA’s social media platforms as it happened at Hyatt Regency […]

Industry
September 30, 2019 Saudi Tourism Trends To Be Analyzed At MEPRA Majlis In Riyadh

By Elias Jabbe The Middle East Public Relations Association will host its inaugural Leadership Majlis in Saudi Arabia on October 21 at the Hyatt Regency Riyadh Olaya after several editions in Abu Dhabi. According to a press release distributed by MEPRA Executive Director Sabrina De Palma, the UAE-based nonprofit is dedicating the KSA MEPRA Leadership […]

man
Facebook Hub
Masterminds
August 20, 2019
Ooredoo Telecom Kuwait, A Rejuvenated Brand
Industry
May 20, 2019 Badly Behaved Brands: Why Campaigns Need Consumer Insight To Succeed

By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds. With consumers seeing over 5,000 ads a day, it’s no surprise that around 615 million devices globally are now blocking ads. With so many brands competing for a few seconds of […]

Industry
February 21, 2019 Mastercard’s Beatrice Cornacchia talks new logo, sonic branding & Storylab

In January, Mastercard erased its name from its logo. The red-and-yellow overlapping discs that have anchored its brandmark for nearly 50 years would, in most cases, stand on their own. In February, it launched its “sonic brand identity,” a lyrics-less melody that gives new meaning to brand jingles. The new work has one core, 12-second […]

Industry
January 10, 2019 Zain Kuwait concludes pitch; selects JWT

Following a pitch process initiated in Q3 2018, Zain Kuwait has selected incumbent J. Walter Thompson as its creative and communication partner. Commenting on the appointment, Najla Al Eisa, manager corporate communication and branding department says in a statement, “We value our brand and consumers more than anything, and as such believe that the creativity […]

Industry
September 27, 2018 MEPRA chair answers corporate governance issues

Last week, we published a piece by Alex Malouf who manages corporate communications for P&G across the Indian Subcontinent, Middle East and Africa. He also holds (or has held) board positions for several communications associations including the Middle East Public Relations Association (MEPRA), Global Alliance for Public Relations and Communication Management, International Association of Business […]

Industry
June 25, 2018 BREAKING: JWT retains STC, adds corporate account

J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a rigorous selection process across multiple international agencies. J. Walter Thompson KSA’s relationship with STC dates back to 2007 when the agency won the contract for the Al […]

Industry
June 08, 2018 These clients have just re-appointed Instinctif Partners

Instinctif Partners Middle East is an international business communications consultancy, which recently launched its ‘Content & Creative’ practice following a successful year that witnessed 58 percent revenue growth in 2017. It also won 11 new clients the previous year. Now, it has been re-appointed by Middle East asset manager Emirates NBD Asset Management, the wholly […]

Industry
May 18, 2018 Another consultancy is launching content and creative services

International business communications consultancy Instinctif Partners Middle East launching a new ‘Content & Creative’ practice, responsible for advising on, developing and producing creative content across platforms and events. The capabilities of this division include branding & design; content development; corporate reporting; creative consultancy; digital; experiential events; and film & animation. The establishment of the new […]

Industry
April 05, 2018 Du appoints new creative agency after 12 years with Leo Burnett

UAE telco du has been conducting its agency review since last year. The media agency review concluded at the end of last year with Omnicom’s Hearts & Science winning the pitch. The account was previously held by Publicis Media’s Starcom, which won the account in 2014. Now, industry sources report, the account is no longer […]

Industry
February 26, 2018 Do people really trust media more than PR?

A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR industry. The panelists were Valerie Tan, vice-president Public Relations, Social Media, Internal Communications, Emirates; Brian Lott, head of corporate communications, Mubadala; Paul Holmes, Founder & Chair, The Holmes Report; Faisal Abbas, […]

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