Search Results for : Content Solution

Twitter announced today it has appointed Samantha Billingham as Head of Video Solutions for the Middle East and North Africa region. The move is another step, the company said, to provide video content solutions to advertisers.   In recent news, Twitter has  allowed advertisers to pay only for completed views. “The client gets charged for only […]

Publicis Groupe has formed a partnership with Alibaba that will benefit the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in China. The partnership with Publicis Groupe in China will […]

Horizon Holdings has launched Lord & Thomas, an IPG agency that specializes in visual effects, motion graphics and editing, in the MENA region. Through its team of production experts and creative strategists, the new agency will offer clients integrated content solutions. “The sharp increase of online video content being published can be directly correlated to […]

indaHash co-founder Barbara Soltysinska and Future Tech managing director Boye Balogun on why influencer tech is the future of marketing indaHash is an international platform that automates content marketing campaigns with digital influencers on Instagram, Facebook and Snapchat. Since its launch in early 2016, it has executed more than 600 campaigns in 30+ countries for […]

Following a multi-agency review, Emirates NBD has renewed its partnership with MediaVest with an expanded scope to create a consolidated hub for offline and online media buying and planning, performance marketing, social media management, and branded content creation and distribution. “We’re proud to have not only retained our current remit for Emirates NBD, but also, […]

Dentsu Aegis Network has acquired branded content agency, John Brown Media. Dentsu Aegis Network says that John Brown Media’s rich depth of experience in creating and publishing content will enhance its existing content capabilities, creating a highly differentiated and innovative integrated content offering for its clients globally. Established in 1987, John Brown Media is headquartered […]

Starcom MediaVest Group (SMG) has been appointed by Saudi-based Savola Group as the media agency to handle its media buying and planning. The media agency will work with Savola Group to develop a regional media framework, with a focus on creating a cohesive data strategy across bought, owned and earned channels. SMG has also been […]

Publicis Groupe announced today the acquisition of Relevant24 (R24), which specializes in creating original, multi-media branded content in real-time. Based in Boston, MA with an office in Venice, CA, R24’s 23-person staff provides expertise in leveraging real-time consumer insights with a daily publisher process for original content creation. The team does so with a war […]

  You recently moved to Yahoo after a 30-year stint in television. What will your previous experience in broadcasting bring to Yahoo? A number of things: I have an understanding of business-to-user experiences, an appreciation of audiences – which I think is critical – but also a deep understanding of and contacts within the advertising […]

  Following a recent gathering in Dubai, which brought together Starcom MediaVest Group’s (SMG) senior global and regional management, Olivier Gers, global president at SMG’s branded entertainment content unit LiquidThread, and Matt Blackborn, president of emerging markets at SMG, sat down for a chat with Communicate to share their views on future trends, opportunities and […]

With the temporary closure of schools, parents are faced with a challenge on how to keep their kids occupied at home, while they manage their own workload. QiDZ, a family-friendly application created by mothers recently launched a sub-product called QiDZ at Home to solve this very challenge. The product offers free indoor activities that can […]