Publicis Groupe and Alibaba form China Uni marketing partnership
Insights Industry
Back
Publicis Groupe and Alibaba form China Uni marketing partnership
By Communicate StaffTue, Jun 20 2017
Contact
publicis-groupe-and-alibaba-form-china-uni-marketing-partnership

Publicis Groupe has formed a partnership with Alibaba that will benefit the clients of Publicis Media, Publicis Communications and Publicis.Sapient.

Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in China. The partnership with Publicis Groupe in China will focus on the following key areas:

Harness the power of Uni Desk to generate deeper consumer insights, inform content decisions and enable true precision storytelling

  • Publicis Groupe and Alibaba will collaborate to create data enabled media planning features and functions tailored to client needs under the Uni Desk tool suite.
  • Publicis Groupe specialists will work with Alibaba Uni Desk product teams to create and refine the product offer, especially in data labeling and segmentation methods, dimensions of success metrics and tracking enhancement to best serve brand marketers’ needs.

Create in-content innovation with the support of Uni ID data infrastructure.

  • Real-time data driven insights to design and inform locally relevant creative content.
  • Enable customized content journey across the Alibaba ecosystem, including Tmall, Taobao and beyond e-commerce into Youku, Tudou and UCWeb for Video, Gaode Map and and Sina Weibo for Social.

Create unique media and content solutions around key occasions and events.  

  • Create marketing solutions around key occasions and events, to transform shopping occasions into meaningful life moments enabled by brand experiences.

“This partnership propels our vision to create future forward capability and solutions by harnessing the power of data and technology for brand growth via data enabled precision storytelling and brand operations for our clients. We are excited to be the pioneering agency partner to share and support this journey of growth with Alibaba,” says Bertilla Teo, Publicis Media Greater China CEO. “I’m delighted to announce that our clients will have priority access to the Uni Desk tools as they are rolled out and we’re already working with several of our clients across both FMCG and Luxury categories.”

“Alibaba Group has embraced a journey of transformation from e-commerce platform to a big data company that aims to create quality life for Chinese and global consumers with the convergence of commerce, content and technology, enabled by Uni Marketing capabilities. We are committed to forging a strong and special partnership with Publicis Groupe to develop the Uni Marketing product,” adds Chris Tung, chief marketing officer, Alibaba Group. “We are confident that with Alibaba’s platform resources and product capabilities, combined with the insights and expertise of Publicis Groupe, we will be able to deploy solutions to fulfill both companies’ growth ambitions.”

RELATED TOPICS
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]