Search Results for : Consumer Experience

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less self-generated data than big players. . .this doesn’t mean big data is off-limits. In fact, in many ways, big data is more suited to small businesses, because they’re generally more agile […]

By Erhan Ecevit Today everyone who works in consumer insight business knows it’s getting difficult to get to the key insight that will differentiate brands in the marketplace. In traditional market research, we tend to ask consumers what they do, when, where, why? We ask them but then are they saying the truth? or maybe […]

By Nicola Mendelsohn The Cannes Lions Festival has never been more important. This gathering of the great and the good from the creative industries on the sun-drenched Croisette, has always been an opportunity to celebrate outstanding work from the past year and look forward to the emerging themes in advertising. I’m sure this will always be true […]

Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands in the Middle East with access to a  diverse expertise across data, strategy, creative, media, and technology all under one roof. We spoke to Tony Wazen, Chief Executive Officer Middle East of […]

By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network has never worn heavier shackles than it does today. Today’s web […]

Following a four-way competitive pitch, McDonald’s Egypt has decided to award its digital and social media account to OMD Egypt effective January 2019. The account was previously managed by Digital Republic. This represents a major win for OMD Egypt as McDonald’s isn’t only a key client of the global network but also a highly innovative […]

When women (finally) took to the streets on June 24, the world – and automotive brands – marked a special moment in history. This moment is not only a positive step for equality in the Kingdom, but also one for the economy with it estimated to add as much as $90 billion to Saudi’s economic […]

Publicis Media is launching “Commerce” as a Publicis Media global practice dedicated to commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global Brand President Michael Kahn, who will also serve as executive sponsor of the Commerce […]

Google has confirmed to Ad Age that an industry trade body tasked with deciding which “annoying” ad formats web browsers should block largely used its data and research methodology to do so. The trade body, known as the Coalition for Better Ads, last year publicly presented the material in full with Google and 18 company […]

By Vic Bageria, CEO and CVO at Sàvant Data System Creating an accurate customer journey blueprint can serve as a powerful tool for businesses to understand their customers better and enhance their experience. A customer journey is not as abstract as one may think of it to be. It is, in fact, well thought out […]

Video advertising is fast becoming one of the most popular means of advertising, in line with the phenomenal growth that consumer video content has witnessed over the past few years. This presence of video on social media platforms is prolific, with Instagram’s allowance of short videos, the steadfast growth of Snapchat and the addition of […]

Purpose gives a greater meaning to everything. In any company, explaining why you do what you do can help give your employees, clients and consumers a sense of meaning. Perhaps ironically, we in the marketing services industry are often terrible at ‘selling’ what we do. And it is hurting us. A lot. We’re notoriously better […]

GITEX Technology Week turns 35 this year and will showcase next generation tech solutions intended to drive Middle East business into the Internet of Things era. Taking place from 18-22 October at Dubai World Trade Center, attendees can expect technology from drones to robotics, and more presented under theme “The Internet Future of Everything”. According to IDC, […]

Annalect MENA, Omnicom Media Group MENA’s data, technology and analytics division, has partnered with Ensighten, an enterprise data and tag management company, to bring first-party data insights to the region’s advertisers. This partnership is designed to help them improve the efficiency and ROI of their brand campaigns. The Ensighten Open Marketing Platform enables brands to […]

In an era of multi-device ownership, the opportunity to identify, engage, acquire and retain customers more efficiently and effectively across multiple digital devices, sounds great for brands, doesn’t it? Brands can even track consumers as they switch connection points from WiFi to 3G, or from a personal hotspot to a dongle. So why isn’t cross-device […]

  The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led marketers to complement traditional marketing with content marketing. “Brands are now challenged with evolving their strategies to not only create the volume of content required to satisfy consumer appetite, but to […]

Traditionally, trade marketing has been treated as a stepchild in the marketing discipline, just as an extension of commercial functions. Ironically, most organizations end up indulging in trade marketing without even realizing it. However, with the increasing power of trade customers; the dominance of digital tools and the proliferation of brands, which makes the competition […]

  The “Internet of Things” (IoT) has recently exploded as a hot new “thing,” fueled in part by Google‘s and Cisco’s increasing strategic investments, and an estimated $19 trillion dollar market opportunity (that’s more than 20 times the projected global spend for all of media in 2018). Articles in publications such as The Wall Street Journal and the Harvard Business Review have […]

  Today’s fashion industry is changing to meet the demands of its audience. In this era of 24X7 connectivity and conversations – when the fate of a new season’s collection is decided in a matter of hours on social media – traditional marketing is just not enough. Digital content marketing, especially supported by a video […]

Depending on what time it is right now, you’ve been marketed to anywhere between 100 to 5,000 times. Of that, you may be aware of perhaps 86 of those instances of ad and brand exposure. Ultimately, only a dozen would have made any impression. However, when it comes to choosing one brand over another – […]