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Search Results for : Buying

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MENA Effie Works
MENA Effie Thought-Leadership Program
May 05, 2021
Infiniti's Nadim Ghrayeb: "Marketers Who Turn Consumer Insights Into Informed, Innovative Actions Reap the Biggest Rewards"
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People
April 29, 2021
How MEPRA Is Helping Small And Medium Independent Agencies And Consultants In The Middle East Overcome Hurdles
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Industry
April 29, 2021
COVID-19 Causes Digital Consumption To Rise By Over 30%, Forming New And Lasting Consumer Habits
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MENA Effie Works
MENA Effie Thought-Leadership Program
April 15, 2021
The New Era of Contemporary Commerce
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Industry
April 12, 2021
Social Media Has Gone Back From Consuming To Connecting
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People
April 05, 2021
This Year, Set Course for Effectiveness
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People
March 30, 2021
Richard Nicoll: "The One Thing I Think We're All Seeing is The Removal of Boundaries - Both Geographical And Channel"
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People
March 30, 2021
How LinkedIn Helps Brands Navigate the Pandemic
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People
March 29, 2021
A New Path for Brands
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People
March 25, 2021
Communiquestion: Embracing Change in 2021
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People
March 15, 2021
Huawei's Offering To the World of Programmatic
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People
March 15, 2021
MEPRA Learnings: Time for Ethical Business
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Industry
March 10, 2021
Insights From Flair Saudi Arabia 2021
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Industry
March 04, 2021
The Rise of Customer-Centric Brands
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Industry
March 02, 2021
Anghami's New Report Helps Paint a Picture On What Ramadan 2021 Will Look Like
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Industry
March 01, 2021
The State of Content Commerce
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People
February 23, 2021
MEPRA Learnings: the Bold and the Brave in the Podcast Market
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Industry
February 17, 2021
The Agents That Will Influence Online Commerce In 2021 and Beyond
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Industry
February 16, 2021
52% of Internet Users in the UAE Use Social Media Platforms to Research About Brands
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People
February 15, 2021
What We Learned From The Latest State of Podcast Industry Report
Industry
June 03, 2020 Connecting Universes in a Cookieless Future

MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies. When, last January, Google issued a virtual death warrant for third-party cookies, with a plan to purge them from advertising by 2022 and have the industry use its Privacy Sandbox instead, […]
Industry
May 11, 2020 The Gap In Programmatic Knowledge

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]
Industry
March 25, 2018 Centrepoint partners with Anghami

Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration will see the retailer supporting the concept, with the aim of nurturing musical talent from the region. The partnership has been facilitated by media planning agency, Wavemaker Global and will feature […]
Industry
October 16, 2017 Kreata Global launches media arm, Correct Media

Dubai-based digital agency Kreata Global has launched Correct Media, a specialized division for digital advertising services and influencer relations. The new division will bring the latest in adtech to clients across GCC through the company’s global partnerships and local publisher relationships. Currently, Kreata Global’s roster includes clients such as FrieslandCampina, Malabar Gold & Diamonds, Lulu […]
Industry
June 30, 2015 Initiative Dubai wins media buying and planning duties for Huawei’s Honor 6 Plus

Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency pitch. The mandate covers media planning and buying, including digital for 2015. “Honor is a sub brand of Huawei, focusing the generation of the promising internet youth” says Mr. Sun Baigong, the head […]
Industry
June 11, 2015 Ooredoo Qatar appoints UM MENA for media planning and buying

UM MENA has announced its selection by Ooredoo Qatar for their media planning and buying duties. UM MENA has managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency pitch, the business was retained by their Qatar Office. “As regional vanguards of the media industry, we are delighted to have a prestigious organization like Ooredoo […]