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Search Results for : Buying

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Industry
March 02, 2021
Anghami's New Report Helps Paint a Picture On What Ramadan 2021 Will Look Like
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Industry
March 01, 2021
The State of Content Commerce
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People
February 23, 2021
MEPRA Learnings: the Bold and the Brave in the Podcast Market
man
Industry
February 17, 2021
The Agents That Will Influence Online Commerce In 2021 and Beyond
man
Industry
February 16, 2021
52% of Internet Users in the UAE Use Social Media Platforms to Research About Brands
man
People
February 15, 2021
What We Learned From The Latest State of Podcast Industry Report
man
Facebook Hub
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
man
Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
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Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
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People
February 04, 2021
Facebook Takes Over The World
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Industry
February 04, 2021
The State of In-Housing
man
Culture
February 01, 2021
The Modern Day David Vs Goliath Tale
man
People
January 18, 2021
A Deeper Look at the Surging E-Gift Cards Market
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Industry
January 17, 2021
What Will the State of Mobile Be in 2021?
man
Industry
December 08, 2020
Kantar's Predictions For Media in 2021
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People
November 25, 2020
The Impact of COVID-19 on Black Friday
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Choueiri Group Deep Dives
CG Updates
November 22, 2020
How Did the Pandemic Impact Retail in KSA?
People
November 02, 2020 How the Right Loyalty Program Can Help During a Pandemic

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

People
October 27, 2020 Why Investing in Programmatic Advertising is a Safe Bet

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

Industry
June 03, 2020 Connecting Universes in a Cookieless Future

MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies. When, last January, Google issued a virtual death warrant for third-party cookies, with a plan to purge them from advertising by 2022 and have the industry use its Privacy Sandbox instead, […]

Industry
May 11, 2020 The Gap In Programmatic Knowledge

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

Industry
March 25, 2018 Centrepoint partners with Anghami

Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration will see the retailer supporting the concept, with the aim of nurturing musical talent from the region. The partnership has been facilitated by media planning agency, Wavemaker Global and will feature […]

Industry
October 16, 2017 Kreata Global launches media arm, Correct Media

Dubai-based digital agency Kreata Global has launched Correct Media, a specialized division for digital advertising services and influencer relations. The new division will bring the latest in adtech to clients across GCC through the company’s global partnerships and local publisher relationships. Currently, Kreata Global’s roster includes clients such as FrieslandCampina, Malabar Gold & Diamonds, Lulu […]

Industry
June 30, 2015 Initiative Dubai wins media buying and planning duties for Huawei’s Honor 6 Plus

Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency pitch. The mandate covers media planning and buying, including digital for 2015. “Honor is a sub brand of Huawei, focusing the generation of the promising internet youth” says Mr. Sun Baigong, the head […]

Industry
June 11, 2015 Ooredoo Qatar appoints UM MENA for media planning and buying

UM MENA has announced its selection by Ooredoo Qatar for their media planning and buying duties. UM MENA has managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency pitch, the business was retained by their Qatar Office. “As regional vanguards of the media industry, we are delighted to have a prestigious organization like Ooredoo […]

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