Search Results for : Buying

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies. When, last January, Google issued a virtual death warrant for third-party cookies, with a plan to purge them from advertising by 2022 and have the industry use its Privacy Sandbox instead, […]

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration will see the retailer supporting the concept, with the aim of nurturing musical talent from the region. The partnership has been facilitated by media planning agency, Wavemaker Global and will feature […]

Dubai-based digital agency Kreata Global has launched Correct Media, a specialized division for digital advertising services and influencer relations. The new division will bring the latest in adtech to clients across GCC through the company’s global partnerships and local publisher relationships. Currently, Kreata Global’s roster includes clients such as FrieslandCampina, Malabar Gold & Diamonds, Lulu […]

Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency pitch. The mandate covers media planning and buying, including digital for 2015. “Honor is a sub brand of Huawei, focusing the generation of the promising internet youth” says Mr. Sun Baigong, the head […]

UM MENA has announced its selection by Ooredoo Qatar for their media planning and buying duties. UM MENA has managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency pitch, the business was retained by their Qatar Office. “As regional vanguards of the media industry, we are delighted to have a prestigious organization like Ooredoo […]