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Search Results for : Branding

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People
February 14, 2021
Hussein Kandil: "Hardees' First Complete Rebrand in More than Three Decades Comes as We Seek to Reinvent Ourselves For Generation Z"
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People
January 25, 2021
Elmir Arnautovic : "Future Is an Attitude"
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Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
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People
December 17, 2020
The Acceleration From an Unexpected Slowdown
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People
December 14, 2020
Understand the Branding Philosophy of HMD Global
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Industry
December 13, 2020
The Global End of Year Forecast by GroupM
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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
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Industry
December 08, 2020
Kantar's Predictions For Media in 2021
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People
December 02, 2020
How Google's Rebranding of G-Suite to Workplace Signals the Drive Towards Further Collaboration
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Facebook Hub
Masterminds
November 26, 2020
How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
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Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
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People
November 08, 2020
TikTok’s Shant Oknayan on the New AR Branded Effects
Industry
October 19, 2020 How OTT Header Bidding Solves the Problems in the OTT Programmatic Ecosystem?

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

People
October 13, 2020 Amol Ghate: “The Tenets of Branding Will Continue Irrespective of the World We’re in Today”

World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands in the MENA region. With a combined value of $50 billion, the ranking includes consumer-facing brands from across a range of categories, from food to energy, which reflect the changing lifestyles and […]

People
October 06, 2020 Khaled AlShehhi: “Our Ambition Is to Inspire People at Home and Abroad”

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

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Industry
October 04, 2020
Audio Marketing: Are You Ready to Talk the Walk?
People
October 01, 2020 Internal Podcasting: Why Is It Relevant Now?

Lara Hadjetian, Head of Employee Experience Practice at Edelman, talks about the potential of podcasts to communicate with employees within the context of the moment. As companies explore new ways to communicate with their employees, following and throughout the pandemic, how have podcasts increasingly become a new tool for internal communications? Covid-19 has no doubt […]

Industry
September 14, 2020 Meet the Six Types of Gamers

The lockdown has introduced a new generation of gamers. In fact, it is being said that there are now as many gamers as there are people who watch TV. That can only mean one thing: brands now have a new potential audience group they can reach. But brands and advertisers need to first understand more […]

People
September 09, 2020 Communiquestion: When you first heard about programmatic, what did you think it was?

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Industry
September 07, 2020 Lessons from Mastercard’s Sonic Branding Experience

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]

Industry
January 13, 2021 W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now
Bupa Arabia and W7Worldwide release guide to bolster healthcare companies' brand reputation during the pandemic.
Industry
September 09, 2020 How Having a Purpose Changes the Way Brands Do Business

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]

People
May 13, 2020 Brands Don’t Go to Heaven…

“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are going through the Covid-19 pandemic, we see brands tempted to play a more impactful role. Yet, at times, audiences are suspicious about the intentions behind these actions. For instance, when an […]

Industry
March 31, 2020 Snapshot of the State of Podcasts in 2020

As the podcast space in the Middle East continues to grow and evolve, Communicate shares some recent insights from social media analytics and listening tool, Talkwalker on where the MENA region currently stands. In July 2019, data released by Markettiers MENA stated that there were 1.3 million podcast listeners in the UAE alone, which is more […]

Industry
March 11, 2020 First Look : Twitter Ramadan Insights

Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity on social media platforms rises as well, providing brands with key information about consumers’ behaviors and interests. Twitter shares exclusively with Communicate its latest Ramadan Insights research, unveiling how brands can best connect […]

People
July 21, 2019 Inside The New Visual Identity Being Served Up At McDonald’s

By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald McDonald. But just two years ago, if you surveyed the company’s advertising around the world, you’d find a completely different picture: jumbled messages comprising a mish-mash […]

Industry
July 16, 2019 Tips From The Gaming Industry On How To Create Brand Fanatics

By David Getson Video games inspire a level of engagement and fandom that most brands would kill for. Successful game brands are more than a recurring touchpoint in a fan’s daily life; they can become a meaningful part of a fan’s identity. As we look at current trends in games marketing, some emerge as critical […]

Industry
June 06, 2019 Advertising Is A Soft Power?

By Ana Julia Olivera Advertising plays a significant role in today’s world. Countries have relied heavily on branding themselves to attract tourists and bring in foreign investments. It has become more evident, through research, that nations benefit from corporate brand advertisements that are in line with their nation brands. In turn, increasing their soft power […]

Industry
May 12, 2019 The Closed Nature Of The Open Web

By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network has never worn heavier shackles than it does today. Today’s web […]

Industry
May 12, 2019 Programmatic and Branding

This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is important to adjust the strategies from direct display to use in programmatic.   This is the last video of the series about programmatic advertisement is published in partnership with Gamned.

Industry
January 24, 2019 The 3 Ps of using storytelling to connect with consumers

By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to build meaningful brands. Storytelling is an essential marketing tool that helps brands develop communication that is memorable, emotionally engaging, and profitable. A brand story need not be overly elaborative; it just […]

Industry
March 27, 2017 Branding trends businesses should consider in 2017

James Pass, managing director and creative principle, JPd, says firms should get ready to adapt The year has been dynamic, unforgettable and a remarkable break from past norms, with Brexit, the US elections, distrust of mainstream media, Pokémon mania and the rise of augmented reality sparking a lot of debate on social platforms. We can […]

Industry
January 30, 2017 The art of being YOU

By Khatch  Mikaelian, founder and managing Director of Kalian Branding When I was growing up, I just did as I was told. Eat. Sleep. Play. Study. Learn. Be honest. This is bad That is good. I graduated from high school. Graduated from college. Got a job. Then became an entrepreneur and started my own company. […]

Industry
November 13, 2016 Advertising reality show ‘The Brand Guru’ to be launched

Nathen Mazri is launching ‘Entergage mobilevision’ in 2017 out of Dubai. Mazri has interviewed over 1,000 marketing and brand directors and entertainment producers in the course of 16 months traveling around the world. Mazri’s aim was understanding the shift of attention from consumers’ point-of-view, and media shifting from traditional to new media. The app will enable users to chat, shop […]

Industry
July 11, 2016 Do creative impressions work?

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you travel time. A vertical soccer match high in the air, 10 storeys off the ground to be precise. You think that’s impossible? Lo and Behold. Adidas proves nothing is […]

Industry
November 11, 2015 The evolution of Microsoft’s brand strategy

Recently, Communicate had the opportunity to sit down with Tim O’Brien, Microsoft’s general manager of global communications, for a chat about Microsoft’s branding strategies and how they have changed since the tech giant was born. How has Microsoft evolved as a brand? In the earliest days of the company, most people associated it with a PC on […]

Industry
October 25, 2015 Mind over matter

A robust approach designed to help brands secure decision rights, make better branding decisions and drive long-term strategy in the region – that would be nice, wouldn’t it? Through capturing quantitative research of the organization, market and target audience, fact-based branding is heralding a fresh approach to uncovering organisational truths, evaluating the effectiveness of activity […]

Industry
October 20, 2015 Memory lane

The Google logo as we knew it came into existence 16 years ago, when Google’s founders, Larry Page and Sergey Brin, were just PhD students at Stanford University – albeit students with a small company and a big vision. Ruth Kedar, principal at Kedar Designs and the designer of the old Google logo, was a […]

Industry
August 18, 2015 Branding consultancy, Coruna, opens shop in Dubai

Russian-based branding consulting, strategy and design agency, Coruna Branding, announces the launch of its new Dubai office, which will be its regional hub for the Middle East. The agency has worked with P&G, Oral-B, Tide and other household names, will offer its services to these types of brands that operation throughout the region. “The strategic […]

Industry
March 02, 2015 Coca-Cola bottle turns 100 years old and launches global campaign

To mark the 100-year anniversary of the Coca-Cola bottle, the company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake. On Nov, 16 1915, the bottle was […]

Industry
February 11, 2015 Action Impact to develop Expo 2020 Dubai exhibit at Expo 2015 Milan

  Dubai-based brand experience agency, Action Impact, has been selected to create an immersive experiential exhibit for Expo 2020 Dubai, which will form part of the UAE pavilion at Expo 2015 Milan. The agency will design and produce a combination of projections on multiple surfaces, kinetic scenic elements, immersive surround-sound, and visitor interactions. “I’m thrilled […]

Industry
September 04, 2014 Emerge and Lorenc+Yoo partner for regional branding projects

  Dubai-based branding consultancy Emerge is partnering with USA-based environmental graphic design firm Lorenc+Yoo for branding projects. The partnership will see the two companies collaborate for strategy, identity design, graphic branding, and environmental design for trade shows, exhibits, signage, way-finding programs, marketing centers, and retail environment projects in the region. “The Lorenc+Yoo-Emerge association will produce world-class branding […]

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