Search Results for : Branded Content

“A joke is basically two things that shouldn’t fit together, but you make them fit together with a really nice twist that your brain enjoys,” says Adam Hunt, Creative Director at White Label Comedy, a creative content agency based in the UK that is powered by comedy writers. Communicate spoke with Hunt to understand what goes […]

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled Gameloft for brands, a new identity that unifies all of its Gameloft Advertising Solutions services. The launch was marked with the release of an in-depth report on gamers and what they […]

Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire me to be better than I would be myself. I get my hands dirty in <code> to think of internal products that allow us to make better products for our clients. We think about people – their problems – […]

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel will probably know that it can be one of the most impactful channels to boost brand awareness and ad recall; not only that, but also driving conversions if you are leveraging […]

Hamish McPharlin, head of Insights at BBC Global News, says that, understood and used the right way, data can fuel creativity. If there is something that media companies are not lacking in, it is data about their consumers. With the rise in connectivity and an ever-increasing connected user base, we know about our audiences more than […]

Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content. In a  survey findings  released by the firm,  results indicated that 84 percent of the UAE influencers do not disclose branded content or brand partners, while only 44 percent reveal ‘paid […]

By Hanisha Lalwani With only a handful of companies within the region experimenting with podcasts, this on-demand audio medium remains largely untapped. “Since we first launched the forum, our ecosystem has evolved,” said Hebah Fisher, co-founder and CEO of Kerning Culture, the organizer of the forum. She added that an increasing number of people are turning […]

Memes are more than a fad. They have become legitimate means of expression, communi- cating an entire cultural idea or theme in a singlevisual (words, sounds, pictures, gestures, etc.) and spreading from person to person. Originally coined in 1976 by evolutionary biologist Richard Dawkins to describe the cultural counterpart of a gene, the term ‘meme’ […]

Jamie Angus is the director of the BBC World Service Group, which is the service that provides news in English and the other 42 languages globally, on TV Radio and Online. He began his career working for Radio4 after graduating from Oxford University. After which he rose to become the lead of the service. In […]

“We were able to fully realize the potential Facebook holds in delivering incremental reach and driving effective performance. This campaign was a true testament to the benefits one can derive from marrying the right proposition with the right audience.” - Saba Omaish, Head of Marketing at OSN

FOX Networks Group Middle East has appointed Value Branded Content (VBC) as its new advertising sales representative agency for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi channels in the MENA region following a regional review over the last few months. Commenting on the appointment Sanjay Raina, general manager and senior vice-president of […]

Following Initiative Talks “Stand Out Content”, we catch up with Ramzy Abouchacra, regional managing director of Initiative. Tell us a little bit about Initiative Talks… We created Initiative Talks as a platform to tackle specific subjects that are of interest at that point of time to trigger a conversation between different people or entities that […]

  Premium online advertising network in the Middle East AdZouk has launched “Zoukontent”, an “exclusive technology designed to create a smooth transition between website content and sponsored advertisements, with optimal audience engagement,” the network claims. Through, Zoukontent, advertisers provide AdZouk with creative assets in line with their brand guidelines, and the system generates a bespoke version […]