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Search Results for : Branded Content

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LEAD with ABG
Transparency in Influencer Marketing
February 03, 2021
New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE
man
Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
man
Facebook Hub
Masterminds
November 26, 2020
How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
Industry
August 12, 2020 Jar of Funny Brains

“A joke is basically two things that shouldn’t fit together, but you make them fit together with a really nice twist that your brain enjoys,” says Adam Hunt, Creative Director at White Label Comedy, a creative content agency based in the UK that is powered by comedy writers. Communicate spoke with Hunt to understand what goes […]

Industry
July 14, 2020 Game On! Why Brands Shouldn’t Overlook Videogames in Their Media Strategies

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled Gameloft for brands, a new identity that unifies all of its Gameloft Advertising Solutions services. The launch was marked with the release of an in-depth report on gamers and what they […]

Culture
June 28, 2020 A day in the life of…

Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire me to be better than I would be myself. I get my hands dirty in <code> to think of internal products that allow us to make better products for our clients. We think about people – their problems – […]

Industry
April 06, 2020 Advertising in the Age of Coronavirus

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

Masterminds
Facebook Hub
February 12, 2020 A Facebook Messenger Bot by Nestlé with All the Answers
“The collaboration with Facebook to run the Ramadan bot pilot on Messenger was very insightful. It is a very powerful and innovative way to create relevant and customized brand experience.” – Rainer Mueller, communication and marketing services director, Middle East & North Africa (MENA)
Industry
October 21, 2019 YouTube Premium and Advertising: Is it Time to Work More with Content Creators?

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel will probably know that it can be one of the most impactful channels to boost brand awareness and ad recall; not only that, but also driving conversions if you are leveraging […]

Industry
October 21, 2019 Is Data the Road to Creativity?

Hamish McPharlin, head of Insights at BBC Global News, says that, understood and used the right way, data can fuel creativity. If there is something that media companies are not lacking in, it is data about their consumers. With the rise in connectivity and an ever-increasing connected user base, we know about our audiences more than […]

Industry
October 09, 2019 84% of UAE Influencers Do Not Disclose Branded Content

Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content. In a  survey findings  released by the firm,  results indicated that 84 percent of the UAE influencers do not disclose branded content or brand partners, while only 44 percent reveal ‘paid […]

Industry
October 06, 2019 Evolving The Arab Podcast Culture

By Hanisha Lalwani With only a handful of companies within the region experimenting with podcasts, this on-demand audio medium remains largely untapped. “Since we first launched the forum, our ecosystem has evolved,” said Hebah Fisher, co-founder and CEO of Kerning Culture, the organizer of the forum. She added that an increasing number of people are turning […]

Culture
October 01, 2019 The Curious World Of Memes

Memes are more than a fad. They have become legitimate means of expression, communi- cating an entire cultural idea or theme in a singlevisual (words, sounds, pictures, gestures, etc.) and spreading from person to person. Originally coined in 1976 by evolutionary biologist Richard Dawkins to describe the cultural counterpart of a gene, the term ‘meme’ […]

People
September 05, 2019 The Power Of A Brand

Jamie Angus is the director of the BBC World Service Group, which is the service that provides news in English and the other 42 languages globally, on TV Radio and Online. He began his career working for Radio4 after graduating from Oxford University. After which he rose to become the lead of the service. In […]

Industry
July 21, 2019 Personalization, User data and Tech Are Key to Next-Gen Publishing: BBC

Notable for its news coverage, BBC.com  is also home for wide genres of content ranging from informative to entertaining topics such as lifestyle, science, culture, natural history and more.  The BBC team explains that real time and accumulated data plays significant roles in identifying the type of content audiences most likely want to engage with. […]

Industry
June 09, 2019 Internet Ad Formats Are Increasing

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has indeed experienced growth and will continuously keep growing, thereby becoming the most frequented advertisement format for Global Media by 2020.  The expected rise in spend on internet ad formats is charted […]

Industry
April 30, 2019 MMA Tackles Industry Trends at Impact Forum

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s annual Impact Forum in Dubai. The forum brought in thought leaders working in-house  at global and regional companies to discuss the transformation of business through mobile. Among the speakers was Emre […]

Industry
December 12, 2018 Analytics 101 for Influencers: The Crash Course Nobody is Talking About

By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually influence their millions of followers; they certainly carry the title in their Instagram bios and increasingly well-designed media kits. Influencer marketing is big business too. Advertisers globally are positioning themselves to […]

Industry
October 04, 2018 Nat Geo has a new rep for ad sales in MENA

FOX Networks Group Middle East has appointed Value Branded Content (VBC) as its new advertising sales representative agency for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi channels in the MENA region following a regional review over the last few months. Commenting on the appointment Sanjay Raina, general manager and senior vice-president of […]

Industry
July 24, 2018 What will happen to PepsiCo’s in-house studio now?

Another high-ranking marketing executive is leaving PepsiCo. Kristin Patrick, whose duties have included overseeing the company’s in-house content studio, will leave the company by the end of this week. It was her decision to leave, according to a person familiar with the matter. Brad Jakeman, the high-profile president of PepsiCo’s global beverage group who left […]

man
Industry
January 14, 2021
The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
Masterminds
Facebook Hub
September 15, 2019 How OSN Achieved 6.3X Increase In Online Sales

“We were able to fully realize the potential Facebook holds in delivering incremental reach and driving effective performance. This campaign was a true testament to the benefits one can derive from marrying the right proposition with the right audience.” - Saba Omaish, Head of Marketing at OSN

Industry
February 14, 2016 In conversation with Initiative’s Ramzy Abouchacra

Following Initiative Talks “Stand Out Content”, we catch up with Ramzy Abouchacra, regional managing director of Initiative. Tell us a little bit about Initiative Talks… We created Initiative Talks as a platform to tackle specific subjects that are of interest at that point of time to trigger a conversation between different people or entities that […]

Industry
September 01, 2014 AdZouk launches Zoukontent native advertising solution in the region

  Premium online advertising network in the Middle East AdZouk has launched “Zoukontent”, an “exclusive technology designed to create a smooth transition between website content and sponsored advertisements, with optimal audience engagement,” the network claims. Through, Zoukontent, advertisers provide AdZouk with creative assets in line with their brand guidelines, and the system generates a bespoke version […]

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