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Search Results for : Brand engagement

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Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
man
Industry
January 06, 2021
How to Navigate Video and TV in 2021
Industry
July 23, 2020 Gaming Up Content

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

Industry
May 20, 2019 Badly Behaved Brands: Why Campaigns Need Consumer Insight To Succeed

By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds. With consumers seeing over 5,000 ads a day, it’s no surprise that around 615 million devices globally are now blocking ads. With so many brands competing for a few seconds of […]

Industry
May 12, 2019 The Closed Nature Of The Open Web

By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network has never worn heavier shackles than it does today. Today’s web […]

Industry
March 03, 2019 5 trends marketers need to know for 2019

By Michele Iozzo, Managing Director MEA, Criteo As 2019 gets underway, marketers in the Middle East have been busy planning for the year ahead and getting ready to address the challenges and opportunities that it will bring. 2018 has seen many dramatic changes in the data marketplace worldwide, which have fostered innovation and strengthened the […]

Industry
October 03, 2018 “Brand leaders and their agencies are often sitting in ivory towers unaware of their audience’s beliefs.”

By Christina Ioannidis, Chief Engagement Officer, Aquitude, a boutique brand engagement consultancy which works with corporations to engage with their main stakeholders i.e. their employees and customers Today’s marketers are operating in a market, which is shifting with demographics changing drastically. Generational divides, rifted by digital savviness and social changes, have created a complex marketing […]

Industry
August 13, 2018 What’s the role of empathy in the age of data?

No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion. And that’s why today’s marketers and agencies need to pay attention to the emotions behind the data. One such agency, Omnicom’s RAPP, which classifies itself as a “high precision brand engagement agency”, is reinforcing the notion of empathy in […]

Industry
July 10, 2018 4 things to consider before starting with live video on Facebook

Powered by Meltwater Middle East Since the introduction of Live Video on Facebook last year, brands, influencers and individual users alike have been using the feature to connect with their followers in an authentic, real-time setting. As with any new feature, it’s important for social media pros to consider how it fits into their content […]

Industry
February 10, 2016 National Bank Of Kuwait (NBK) appoints Zenith

National Bank of Kuwait (NBK) has appointed Zenith Kuwait to handle its regional media planning and buying following a competitive multi-agency pitch process. The account marks a significant win for Zenith Kuwait and will see the media services agency communications solutions across a host of channels. Zenith will provide NBK, which was named best bank […]

Industry
June 15, 2015 Mash it up

Ben Maher, executive director for EMEA at Mashable, spoke at the first-ever Festival of Media MENA held in April this year on the topic of mobile. On the stage, Maher laid down a challenge for creative agencies to become device agnostic so their campaigns can work across devices and formats. Intrigued by the challenge and […]

Industry
January 11, 2015 Comms full circle

  In the past, communications planning followed a very linear process: there was kind of a relay race happening between the various constituencies. They were briefed separately and in a specific sequence. They operated in isolation and the scope of each was defined by the decisions of the preceding level in the pecking order. Like […]

Industry
November 30, 2014 Zenith MENA retains BMW Group Middle East account

  Following a multi-agency pitch that spanned over six months, BMW Group has reassigned Zenith MENA to handle its media planning and buying account. The media agency has held the account since 2010, and will continue to work across the German automaker’s portfolio of brands. Zenith will continue to provide a full range of communications […]

Industry
June 18, 2014 New social platform could revolutionize outdoor digital billboard advertising space

  A Dubai-based startup, Deehubs, has developed a social media platform that connects outdoor digital billboards with audiences in a power play that could deliver the advertising Holy Grail of engagement, interaction and highly targeted commercials. Digital billboard owners will be able to license software from Deehubs, enabling brands to run advertising campaigns that leverage […]

Industry
June 11, 2014 Time travelers

  Under the theme “Innovation at the Intersection of Media, Technology and Design”, STEP – a media, technology and design platform for creatives, influencers and technophiles in the MENA region – conducted the third edition of its annual conference on April 30 at Dubai’s Al Serkal Avenue. The choice of an underground and unfussy venue was not without reason, as STEP organizers had […]

Industry
April 13, 2014 STEP conference announces updates to its program

  STEP – a media, technology, and design platform for creatives, influencers, and technophiles in the MENA region – which will be holding the third edition of its annual conference on April 30 at the Al Serkal Avenue, has just announced a slew of updates to its program and lineup of speakers. Ali Halabi from Istanbul […]

Industry
March 30, 2014 STEP conference to hold third annual edition

Under the theme “Innovation at the Intersection of media, technology and design”, STEP – a media, technology, and design platform for creatives, influencers, and technophiles in the MENA region – will hold the third edition of its annual conference on April 30 at the Al Serkal Avenue. In line with the main theme, the conference will […]

man
Industry
November 11, 2020
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