Search Results for : Brand Content

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and Generation Z. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the […]

Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire me to be better than I would be myself. I get my hands dirty in <code> to think of internal products that allow us to make better products for our clients. We think about people – their problems – […]

By Kelly Ehlers It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an omnichannel approach to communications. This often leads to the question, “What does omnichannel even mean?” Let’s dig into what’s behind this trend: Omni-what? Sharing a prefix with popular words such as omnipresent […]

By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in the GCC and 42 percent of the region’s population on Instagram, there’s no mistaking that your audience likely lives online. Recent updates to Snapchat and Instagram have added even more opportunities to diversify your content offerings and interaction points […]

By Atif Altaf, associate marketing manager, and member of the International Council of Shopping Centers (ICSC) Life is no more a straight road leading toward dreams; it is now a steep mountain to climb up high. Days from being ‘slow & steady’ are geared up to be ‘fast & ready’ for people to run, change […]

By James Lubbock, strategic account manager, Socialbakers A brief history of social measurement As social media strategies and methodologies have evolved, we’ve seen a similar evolution in how brands and agencies develop their social measurement frameworks. In the first few years, a lot of the focus was around ‘Fans’ and ‘Fan growth’ reflecting the ‘gold […]

UAE publisher 7DAYS has launched DEEP, its in-house content marketing studio that aims to work with advertisers to create content. We caught up with Charlotte Turner, head of content marketing, to understand the purpose and mission of the studio. Tell us a little bit about DEEP DEEP is the in-house content marketing team from 7DAYS. […]

Chief digital officer at Cheil Worldwide, Peter Kim, delivered a talk on the future of social media at Cannes Lions 2015. Referencing the evolution of Facebook from a university students’ platform and of YouTube that launched with a video of the San Diego Zoo, Kim implored brands to look back at the history of these […]

Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels those audiences love. How it works Google’s ‘Preference score’ algorithm surfaces and ranks the channels that are among the top 5 percent of all YouTube channels. The score accounts for watch […]

  Premium online advertising network in the Middle East AdZouk has launched “Zoukontent”, an “exclusive technology designed to create a smooth transition between website content and sponsored advertisements, with optimal audience engagement,” the network claims. Through, Zoukontent, advertisers provide AdZouk with creative assets in line with their brand guidelines, and the system generates a bespoke version […]

  With the increasing penetration of mobile devices in the MENA region, it’s no surprise that the media closest to a consumer is his mobile device. This high level of accessibility is at the inception of the multiscreen phenomenon – people watch TV with their eyes and fingers on the screen of their mobile device, […]

  WPP‘s global media agency Mindshare has set up a global wearable technology group called Life+ to help brands take advantage of the nascent technology. Life+ will be headed by Jeff Malmad, managing director of mobile at Mindshare North America, and is designed to help brands understand the opportunity that wearable technology presents, whilst ensuring […]

A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to allow users to communicate easily and comfortably, unlike other social media platforms that focus more on popularity, Snap is offering a unique avenue to publishers aiming to reach the 218 million […]