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Search Results for : Bidding

UAE Chosen to Host the Annual International Esports Tournament - Games of the Future in 2025
Culture
June 03, 2024
UAE Chosen to Host the Annual International Esports Tournament - Games of the Future in 2025
FP7McCann Appoints Samantha Stuart-Palmer as Chief Growth Officer
People
February 22, 2024
FP7McCann Appoints Samantha Stuart-Palmer as Chief Growth Officer
OMG MENA and The Neuron Partner to Boost Programmatic Digital OOH in the Region
Industry
January 11, 2024
OMG MENA and The Neuron Partner to Boost Programmatic Digital OOH in the Region
Quill Wins Regional, Strategic and Creative Mandate for Geely Auto Middle East
Industry
January 05, 2024
Quill Wins Regional, Strategic and Creative Mandate for Geely Auto Middle East
Netizency's Social Recap: July 2023
Industry
August 08, 2023
Netizency's Social Recap: July 2023
6 Ways to Reduce the Environmental Footprint of Digital Advertising
Culture
July 19, 2023
6 Ways to Reduce the Environmental Footprint of Digital Advertising
AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market
Industry
June 23, 2023
AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market
How Can You Leverage From Google's Performance Max Platform
Industry
February 24, 2023
How Can You Leverage From Google's Performance Max Platform
Google & Euromonitor Share Insights on This Year’s World Cup Visitors
Industry
November 09, 2022
Google & Euromonitor Share Insights on This Year’s World Cup Visitors
What Investing in the World’s Fastest Growing Economy Is Like?
Industry
October 07, 2022
What Investing in the World’s Fastest Growing Economy Is Like?
FIFA World Cup Qatar 2022: How Marketers can Prepare for the Most Digital World Cup Ever
Industry
August 25, 2022
FIFA World Cup Qatar 2022: How Marketers can Prepare for the Most Digital World Cup Ever
Huawei Ads Invites Marketers to Explore the Power of the Advertising Marketplace
Industry
May 13, 2022
Huawei Ads Invites Marketers to Explore the Power of the Advertising Marketplace
Fine-tuning the Right Digital Marketing Mix for Black Friday
Industry
November 01, 2021
Fine-tuning the Right Digital Marketing Mix for Black Friday
5 Programmatic Trends to Keep an Eye On
People
July 18, 2021
5 Programmatic Trends to Keep an Eye On
W Group’s Chairman and CEO Habib Wehbi: Digital OOH Is an Experience
People
June 03, 2021
W Group’s Chairman and CEO Habib Wehbi: Digital OOH Is an Experience
Huawei's Offering To the World of Programmatic
People
March 15, 2021
Huawei's Offering To the World of Programmatic
Facebook Brings Marketing Partners Program for Agencies to MENA
Meta for Business
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
Meta for Business
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
SMB Day At The Tik Tok Hive
Industry
November 12, 2020
SMB Day At The Tik Tok Hive
How OTT Header Bidding Solves the Problems in the OTT Programmatic Ecosystem? Industry
October 19, 2020 How OTT Header Bidding Solves the Problems in the OTT Programmatic Ecosystem?

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]
A New Chapter In 1st Price Auction and Bid Shading Industry
May 14, 2019 A New Chapter In 1st Price Auction and Bid Shading

By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was exposed to the biddable media concept. Words like Programmatic and RTB were still to come into use, but I felt strongly that whatever the official name, it will have a gigantic […]
All you need to know about Google’s exchange bidding Industry
April 10, 2018 All you need to know about Google’s exchange bidding

Google’s answer to header bidding, an approach to selling online ads that threatened its overwhelming dominance in that business, is becoming widely available now after two years of testing. Before header bidding, Google for nearly a decade built a seemingly unbreachable position in online ad sales that let it cherry-pick the best ad inventory from around the […]