Search Results for : Bidding

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

The title might’ve felt a little misleading right? Considering everything that’s happening with the platform right now around the world; banned in India, undergoing a bidding war in the US. Sheesh, tech companies can never catch a break these days. But despite these issues, research from analytics and technology consultancy AnaVizio highlights how the platform […]

MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies. When, last January, Google issued a virtual death warrant for third-party cookies, with a plan to purge them from advertising by 2022 and have the industry use its Privacy Sandbox instead, […]

Digital Advertising Specialist Chris Gregory-Pasha reflects on what the Joe Rogan deal really means for the future of podcasts on Spotify. Hands up who only started listening to The Joe Rogan Experience podcast during lockdown and quarantine? Me too (I typed that one-handed). Spotify announced recently that it has entered into a multi-year, rumored to […]

After it was fined a record-breaking $5 billion for not following antitrust laws in the EU, search giant Google recently announced that, starting early 2020, Android users in Europe will see a new choice screen allowing them to choose between four search providers, including itself.  “Next year, we’ll introduce a new way for Android users […]

The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in achieving the company’s digital objectives. The trader uses Real-Time Bidding (RTB) to buy the advertising space. The trader is in charge of optimizing on an hourly/daily basis the campaigns in progress. The […]

Our second episode takes us into Real-time bidding (RTB), which means the advertising inventory that is bought and sold on a per-impression basis via programmatic auction. This takes places while the page is loading. The bidding begins as soon as the user visits the webpage. The bid request is triggered from the publisher’s end that may include […]

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

Almost 30 years ago, the first clickable banner was displayed on the Internet. Over the years, the digital and marketing industries have evolved, but banner ads remain one of the best advertising channels. Programmatic (especially in retargeting) is leading the charge by enabling ad buying automation and personalized displays based on their behaviour. Tomasz Wnuk, […]

Future Tech Media, an emerging market-focused digital solutions and technology business today announced the acquisition of Adzouk, a Middle East premium digital advertising network. Here are five things you need to know about Adzouk: It launched its own brand safety solution. Earlier this year, it launched 1tag Secure. The solution not only prevents brands from appearing […]

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with the US Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. What does it all mean for the advertising industry? Basically, more data, […]

Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to WPP’s global agency, The&Partnership. In fact, nearly 20 percent of total digital ad spend was wasted in 2016. Companies have been looking for the best solutions to combat this issue with […]

By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was exposed to the biddable media concept. Words like Programmatic and RTB were still to come into use, but I felt strongly that whatever the official name, it will have a gigantic […]

Google’s answer to header bidding, an approach to selling online ads that threatened its overwhelming dominance in that business, is becoming widely available now after two years of testing. Before header bidding, Google for nearly a decade built a seemingly unbreachable position in online ad sales that let it cherry-pick the best ad inventory from around the […]