Communicate paid a visit to the TikTok Hive and attended SMB Day.
The region’s small and medium businesses (SMB) have been heavily impacted by the effects of the pandemic, which is why video platform Tik Tok hosted an SMB Day to show these businesses how to utilize the platform to help build and grow their brand. The virtual event was full of rich content, guides, workshops, and demos that detailed the SMB customer journey on TikTok.
Once you enter the hive, you’re free to roam about as you would during an on-ground event. The TikTok team made sure to create an experience that would make everyone reminisce the good old days of in-person events.
Rana Barakat, SMB Lead for TikTok MENAT opened the event with her keynote session on how TikTok can empower SMB’s in the region.
The session closed with TikTok’s plans to empower SMBs in the region and become their trusted advertising partner by launching the “Back to Business” program. With $100 Million in ad credit, TikTok aims to support businesses in the region and help them get back on their feet.
Once the session came to an end, Communicate ventured around the hive and found itself in the first breakout room that showcased an introduction on how to start advertising on TikTok. Here are the key takeaways we learned from Waseem Sayegh, Head of Product Strategy and Operations at TikTok MENAT.
The second breakout room, hosted by Amany Saghir, Partnership Manager at TikTok MENAT, provided listeners with insights on how to build a strong brand on the platform.
Saghir shared nine steps for brands to create creative TikToks that will blend seamlessly in the feed of the platform:
Akram Shoujaa, SMB Account Manager for Tik Tok MENAT, shared insights on how the Performance Auction functions on TikTok.