Search Results for : Barometer

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]

Edelman Intelligence, a global insight, and analytics consultancy releases the 20th edition of the UAE Trust Barometer report. According to the report, the UAE government remains the most trusted of all four institutions, above businesses, NGOs, and the media. A key moment to celebrate, especially during a time when major distrust is brewing between citizens […]

Hani Weiss, CEO, Majid Al Futtaim – Retail, explains how to address crises and manage them efficiently from a communication perspective. Covid-19 has tested our communication skills in a way many leaders have not yet faced in their career. The unprecedented nature of the current crisis has required effective leadership and strong communication skills from […]

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the changes in sentiment towards digitization.  10 weeks. 70 days. 1,680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, […]

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains what organizations need to consider when communicating with their workforce in times of a public health crisis, as they capture the learnings from COVID-19.   The COVID-19 outbreak has created challenges around the world, going beyond public health. As the global community mobilizes to contain […]

By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest, and the impact of social corporate responsibility are just a few of the key issues the industry is grappling with today. This industry is tasked with identifying current and future challenges […]

By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually influence their millions of followers; they certainly carry the title in their Instagram bios and increasingly well-designed media kits. Influencer marketing is big business too. Advertisers globally are positioning themselves to […]

A new study by communications and PR agency Edelman called the “Trust Barometer” has brought to light some interesting findings on trust in the government and media. The report finds that after China, the UAE is the world’s second most trusting country in government. Credibility towards a government official or regulator increased 11 points among the informed […]

Dubai-based Access Influence has a new digital platform that connects brands with customers. The platform rewards consumers for sharing experiences about brands and also allows brands to give back to consumers. With FMCG experience at P&G and Perfume Holdings before, Nour El Chaar, says in a statement, “Working with some of the world’s biggest brands, […]

Google has launched the Middle East version of its insight hub, Think with Google. The website, which is free to access, collates intelligence on the MENA region’s digital landscape through various content forms including videos, case studies, research reports and infographics. It also brings together tools such as Google Trends under its Planning Tools section. […]

To improve media inventory and campaign quality, Havas Media Group announces the launch of a unique Meta Quality Barometer, based on a comprehensive, inclusive approach to data. Dominique Delport, Global Managing Director of Havas Media Group explains in a press statement, “Confidence in data quality is a critical issue for our industry. The scale of fraudulent […]

  The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led marketers to complement traditional marketing with content marketing. “Brands are now challenged with evolving their strategies to not only create the volume of content required to satisfy consumer appetite, but to […]

The Oxford Dictionary defines a ‘mobile phone’ as “a telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network” and the word ‘mobile’ as “able to move or be moved freely or easily”. However, with the introduction of phablets, tablets and […]

Google recently launched the new version of the Consumer Barometer (www.consumerbarometer.com), a free tool compare how people are utilizing the internet globally. Users can research digital mobile, video and online shopping habits across 46 countries. Coming into it’s fourth year on the market, the Google tool has been updated in size, scale and depth of questions covered. […]