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Search Results for : Babyshop

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Industry
February 08, 2021
The Marketing Society’s Global Conversations: New Year’s Revolutions
man
Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
Industry
May 05, 2020 Remembering What They Learnt

Babyshop celebrates Ramadan using children’s words of hope and compassion. At a time when many brands are trying to spread messages of solidarity and positivity, Landmark Group’s children retail store chain Babyshop hit a high note with “A World We Deserve,” a film released globally on the eve of Ramadan to, in these peculiar times, […]

Industry
March 19, 2020 FP7 McCANN Named World’s Most Effective Agency By WARC

 The WARC Rankings are a global index of creative, effective and media excellence in advertising. The WARC Effective 100 rankings take into account performance across top-tier strategy, marketing and creative shows around the world and are hence the most rigorous rankings. In the 2020 WARC Effective 100 rankings, McCann Worldgroup’s agency FP7 McCann was ranked […]

Industry
June 19, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Industry
February 09, 2018 Babyshop has a new agency for creative marketing

Landmark Group’s kids’ retail store Babyshop has appointed FP7/MENA Dubai for its creative marketing duties for the Middle East. The decision comes after a pitch including incumbent Memac Ogilvy, J.Walter Thompson and Y&R, report industry sources. The agency will work with Babyshop across all verticals on its creative strategy and planning on digital, TV, print, OOH, […]

Industry
March 07, 2017 Babyshop refreshes brand positioning

Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning, “It’s your Style”, is focused on three broad parameters of authenticity, openness, and playfulness, explains the brand in a statement. The new positioning isn’t just a fashion statement, but also a […]

Industry
August 07, 2014 WhatsApp-ening with them?

  “Advertising has us chasing cars and clothes, working jobs we hate so we can buy [stuff] we don’t need.” Tyler Durden’s remarkable line from Fight Club is also the opening line of WhatsApp’s blog post titled: “Why we don’t sell ads”. Yet, mobile users in the UAE have been receiving marketing messages from unknown […]

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