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Search Results for : Babyshop

Communiquestion: Poison for the Soul
People
October 26, 2022
Communiquestion: Poison for the Soul
MEmob+ Wins Big at MMA MENA Smarties Awards
Industry
May 19, 2022
MEmob+ Wins Big at MMA MENA Smarties Awards
Video: Why Organizations With a Purpose Succeed in Tough Times
MENA Effie Works
MENA Effie Thought-Leadership Program
June 06, 2021
Video: Why Organizations With a Purpose Succeed in Tough Times
Learnings From Day Two of the MENA Effie Thought-Leadership Program
MENA Effie Works
MENA Effie Thought-Leadership Program
May 19, 2021
Learnings From Day Two of the MENA Effie Thought-Leadership Program
Learnings From Day One of the MENA Effie Thought-Leadership Program
MENA Effie Works
MENA Effie Thought-Leadership Program
May 18, 2021
Learnings From Day One of the MENA Effie Thought-Leadership Program
Babyshop's Mitin Chakraborty:
MENA Effie Works
MENA Effie Thought-Leadership Program
May 03, 2021
Babyshop's Mitin Chakraborty: "The New Normal To Me Is A Life That, On A Regular Basis, Is Pushing Us Out of Our Comfort Zones"
The Marketing Society’s Global Conversations: New Year’s Revolutions
Industry
February 08, 2021
The Marketing Society’s Global Conversations: New Year’s Revolutions
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
Meta for Business
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
Remembering What They Learnt Industry
May 05, 2020 Remembering What They Learnt

Babyshop celebrates Ramadan using children’s words of hope and compassion. At a time when many brands are trying to spread messages of solidarity and positivity, Landmark Group’s children retail store chain Babyshop hit a high note with “A World We Deserve,” a film released globally on the eve of Ramadan to, in these peculiar times, […]
FP7 McCANN Named World’s Most Effective Agency By WARC Industry
March 19, 2020 FP7 McCANN Named World’s Most Effective Agency By WARC

 The WARC Rankings are a global index of creative, effective and media excellence in advertising. The WARC Effective 100 rankings take into account performance across top-tier strategy, marketing and creative shows around the world and are hence the most rigorous rankings. In the 2020 WARC Effective 100 rankings, McCann Worldgroup’s agency FP7 McCann was ranked […]
EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS? Industry
June 19, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]
Babyshop has a new agency for creative marketing Industry
February 09, 2018 Babyshop has a new agency for creative marketing

Landmark Group’s kids’ retail store Babyshop has appointed FP7/MENA Dubai for its creative marketing duties for the Middle East. The decision comes after a pitch including incumbent Memac Ogilvy, J.Walter Thompson and Y&R, report industry sources. The agency will work with Babyshop across all verticals on its creative strategy and planning on digital, TV, print, OOH, […]
Babyshop refreshes brand positioning Industry
March 07, 2017 Babyshop refreshes brand positioning

Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning, “It’s your Style”, is focused on three broad parameters of authenticity, openness, and playfulness, explains the brand in a statement. The new positioning isn’t just a fashion statement, but also a […]
WhatsApp-ening with them? Industry
August 07, 2014 WhatsApp-ening with them?

  “Advertising has us chasing cars and clothes, working jobs we hate so we can buy [stuff] we don’t need.” Tyler Durden’s remarkable line from Fight Club is also the opening line of WhatsApp’s blog post titled: “Why we don’t sell ads”. Yet, mobile users in the UAE have been receiving marketing messages from unknown […]