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86% of software development teams in UAE will use AI agents within two years Industry
March 26, 2025 86% of software development teams in UAE will use AI agents within two years
New State of IT research from Salesforce reveals software development leaders in the UAE and globally are bullish on agentic AI and its impact.
Emirates NBD and BlackRock announce Platform for Private Markets Access Industry
March 25, 2025 Emirates NBD and BlackRock announce Platform for Private Markets Access
Newly created alternatives platform based on BlackRock products with Emirates NBD Asset Management as the manager. Initial focus on private credit and multi-alternatives. Emirates NBD at the forefront of making private markets available to clients in the Middle East.
KHADIJA AL BASTAKI, SVP OF d3, BECAUSE LUXURY IS AN EXPERIENCE People
March 17, 2025 KHADIJA AL BASTAKI, SVP OF d3, BECAUSE LUXURY IS AN EXPERIENCE
Khadija Al Bastaki, Senior Vice President of Dubai Design District (d3), part of TECOM Group PJSC, gave part of her precious time to speak to Communicate about all issues pertaining to luxury from her vantage point.
NADIA ZAAL CURATES MOMENTS FOR LUXURY LIVING People
March 17, 2025 NADIA ZAAL CURATES MOMENTS FOR LUXURY LIVING
Nadia Zaal, cofounded Zaya in 2008, and which developed projects like ZUHA, Nurai Island, and Al Barari. She is also the CEO of the Al Barari project and a director at FIVE Holdings. For Communicate she details her views on luxury.
ALTA REAL ESTATE X MAISON MARGIELA Industry
March 11, 2025 ALTA REAL ESTATE X MAISON MARGIELA
Alta Real Estate Development has partnered with Maison Margiela to create the brand’s first residences, set to transform boutique living in Dubai. 
EMPYRE COMMUNICATIONS EXPANDS ITS PORTFOLIO WITH MAJOR ACCOUNT WINS Industry
March 05, 2025 EMPYRE COMMUNICATIONS EXPANDS ITS PORTFOLIO WITH MAJOR ACCOUNT WINS
The Dubai-based PR agency adds ME by Meliá Dubai, Rixos Al Mairid Ras Al Khaimah, BCH:CLB, and Avlu to its growing portfolio.
ADEERA AND THE ARCHITECTURE AND DESIGN COMMUSSION SIGN A PARTNERSHIP AGREEMENT TO PROMOTE INNOVATION Industry
February 26, 2025 ADEERA AND THE ARCHITECTURE AND DESIGN COMMUSSION SIGN A PARTNERSHIP AGREEMENT TO PROMOTE INNOVATION
Hotel Management Company “Adeera”, has entered into a memorandum of understanding with the Architecture and Design Commission (ADC), marking a strategic partnership to authentically reflect Saudi Arabia’s rich culture in Adeera’s hotel brands.
RESONANCE, CURATED BY MUNIRA AL SAYEGH AT AL SHINDAGHA DISTRICT Industry
February 20, 2025 RESONANCE, CURATED BY MUNIRA AL SAYEGH AT AL SHINDAGHA DISTRICT
Maryam Namvar and architect Neda Salmanpour spoke to Communicate about "Resonance", a site-specific art installation at Al Shindagha district.
CLARE LAWSON NAMED GLOBAL PRESIDENT OF OGILVY ONE People
February 20, 2025 CLARE LAWSON NAMED GLOBAL PRESIDENT OF OGILVY ONE
Ogilvy announced the appointment of Clare Lawson as Global President of Ogilvy One, its customer engagement and experience unit.
RICHMIND UNVEILS OOH CAMPAIGN FOR ZAHA HADID ARCHITECTS IN DUBAI Culture
February 19, 2025 RICHMIND UNVEILS OOH CAMPAIGN FOR ZAHA HADID ARCHITECTS IN DUBAI
Richmind, a curated premium developer, is making a striking entrance into the UAE market.
DUBAI LYNX ANNOUNCES JURIES Industry
January 30, 2025 DUBAI LYNX ANNOUNCES JURIES
Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced its 2025 Jury line-up.
CONDÉ NAST MIDDLE EAST APPOINTS RANA HATEM AS CHIEF BUSINESS OFFICER People
January 21, 2025 CONDÉ NAST MIDDLE EAST APPOINTS RANA HATEM AS CHIEF BUSINESS OFFICER
Condé Nast Middle East has named Rana Hatem as Chief Business Officer.
INSIGNIA PARTNERS WITH RED SEA GLOBAL TO UNVEIL FUTURE ICONS OF SAUDI HOSPITALITY Industry
January 17, 2025 INSIGNIA PARTNERS WITH RED SEA GLOBAL TO UNVEIL FUTURE ICONS OF SAUDI HOSPITALITY
Insignia Worldwide supports Red Sea Global (RSG) in its launch of three groundbreaking new resorts. 
GUCCI UNVEILS ENDLESS NARRATIVES, ITS NEW WINDOW CONCEPT Industry
January 16, 2025 GUCCI UNVEILS ENDLESS NARRATIVES, ITS NEW WINDOW CONCEPT
The House of Gucci introduces its new store window concept, Endless Narratives, a vision that intertwines objects, ideas, and stories into infinite possibilities.
Farida Alhusseini, Director of the Islamic Arts Biennale talks about And all that is in between exhibition Culture
December 19, 2024 Farida Alhusseini, Director of the Islamic Arts Biennale talks about And all that is in between exhibition
Farida Alhusseini is the Director of the Islamic Arts Biennale at the Diriyah Biennale Foundation (DBF). Having joined DBF in 2021, she was instrumental in orchestrating the inaugural edition of the Islamic Arts Biennale, which opened in January 2023 and achieved a record number of visitors.
AHMED MOHAMMED, 30 UNDER 30 People
November 30, 2024 AHMED MOHAMMED, 30 UNDER 30
Ahmed Mohammed, Copywriter, Leo Burnett ME #30under30
MARIAM SAMY, 30 UNDER 30 People
November 30, 2024 MARIAM SAMY, 30 UNDER 30
Mariam Samy, Senior Manager – Strategy and Insights, Saatch & Saatchi ME #30under30
Women Driving Change in the GCC in the workforce Industry
November 18, 2024 Women Driving Change in the GCC in the workforce
Bain and Co report on women's role in the workforce in the GCC region
Tashas Group and A.M Studio win Best Global Visual Identity at the prestigious Restaurant & Bar Design Awards Industry
November 14, 2024 Tashas Group and A.M Studio win Best Global Visual Identity at the prestigious Restaurant & Bar Design Awards
Tashas Group, a globally recognized hospitality company has secured the Best Visual Identity (Global) award for Perlage, the group’s intimate late-night venue in Abu Dhabi.
Leading Media Group IMI Unveils New Brand Identity Industry
November 12, 2024 Leading Media Group IMI Unveils New Brand Identity
IMI, the leading global privately-owned media group headquartered in the UAE, today unveiled a bold new identity. Centered around the power of ‘connection’,
Advertising Is A Soft Power? Industry
June 06, 2019 Advertising Is A Soft Power?

By Ana Julia Olivera Advertising plays a significant role in today’s world. Countries have relied heavily on branding themselves to attract tourists and bring in foreign investments. It has become more evident, through research, that nations benefit from corporate brand advertisements that are in line with their nation brands. In turn, increasing their soft power […]