Search Results for : Architect

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

How Covid-19 is changing the business and the industry at large, according to FP7 MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The coronavirus has and will continue to restructure our everyday: actions, habits, feelings, need for safety and security, how we connect with others personally and […]

Horizon FCB Dubai was tasked with designing the logo and creating an iconic identity for the world’s first 7-star VIP terminal for Dubai South. Dubai South is an emerging master-planned city leveraging its strategic location which connects both air and sea mega-ports to create a self-sustained destination that will empower businesses, families and individuals. The logo needed […]

Serviceplan Group Middle East has a new executive creative director. Akhilesh Bagri began his career in advertising 15 years ago, and he hasn’t looked back since. Today, he plays a key role at Serviceplan Group Middle East. We had a chat with him about his journey in the business, where he finds inspiration and his […]

We asked the professionals in the industry: which city is the most creative? Christopher Ghorayeb, Associate creative director at TBWA/RAAD “Beirut, and I’m not only referring to the creative industry, but to the people themselves. Their inherent ability to transform every problem into an opportunity, is where their creativity lies. With all the challenges they face […]

By Ana Julia Olivera Advertising plays a significant role in today’s world. Countries have relied heavily on branding themselves to attract tourists and bring in foreign investments. It has become more evident, through research, that nations benefit from corporate brand advertisements that are in line with their nation brands. In turn, increasing their soft power […]