Search Results for : Advertising Agency

Communicate explores the world of ASMR, one of the Internet’s strangest audio-based trends, and looks at how brands are cashing in on it.

“Everything considered conventional has been redefined,” said Lama Accary Bibi, Managing Director of boutique advertising agency, Means Design when asked about what the new normal looks like for the hospitality industry.

“There is an evolution happening in our business,” says Bill Fordyce, CEO of Backlite Media, one of the leading outdoor advertising companies based in Dubai. With a global digital takeover,  Communicate got a chance to chat with Fordyce, to understand how a traditional medium like OOH is faring in this new environment. What is the status of […]

While the ROI on Influencer marketing is still debatable, the concept has become a popular medium for brands and advertisers to include in their marketing mix. But where did it all begin? Did it only start recently? Or was it around for longer?  Sit back and relax, as  Communicate takes you on a field trip through […]

Creative work does not guarantee agreement by everyone in the room. Some of the work might fail to convey the intended meaning, others are just marked as red. Despite that, brands must continue in pushing their ceilings to convey the messages that they want. We have showcased a few examples of multinational companies that has […]

There was something intriguing about The Network Communication Group (TNCG) making a big deal out of the anniversary of its 22 years in business. Why 22, and not 21 or 23? We sat with Roger Sahyoun, the advertising veteran behind Arabian Gulf Advertising (AGA, and the future TNCG) since 1997, to discuss why 22 would […]

Internationally accredited advertising agency, TBWA, announced in a press statement today, a change in its creative team in their Dubai headquarters, which according to them, will be working at full potential immediately. The new creative structure is being led by Executive Creative Director Manuel Bordé, who will be responsible for all creative output. The team also […]

Around the Clock Communications (ATC) is the new exciting name in the UAE advertising scene. We have a big mission to disrupt and change the communication industry. With our offices in Dubai, Abu Dhabi, Beirut and soon-to-open Riyadh, ATC comprises an inspiring hive of specialists, ready to handle every facet of communication, to deliver a […]

By Mike Proulx With four simple words printed on a slide behind Facebook founder and CEO Mark Zuckerberg during his recent F8 keynote, 15 years of social media playbooks essentially vanished: “The future is private.” Indeed, in what felt like a snap from Thanos’s infinity gauntlet, Facebook is pivoting to messaging apps as the foundation […]

By Laura Wasson, creative director at advertising agency, Madwell This is the age of “woke capitalism” and we are no longer selling products but ideas, values, movements. In theory, this is a positive thing, but it can go weirdly wrong: Witness the gulf between Nike’s inspired and risky Colin Kaepernick spot and Gillette’s tone-deaf #metoo commercial. To avoid the […]

Multinational technology company Lenovo has appointed Leo Burnett MEA as its advertising agency for the PC business in the Middle East and Africa. Leo Burnett will provide strategic support to Lenovo’s team while collaborating to develop a long-term advertising strategy to drive the brand’s business objectives. Claire Carter, marketing director MEA at Lenovo says in a […]

Advertisers are worried that Facebook is about to become a data desert as it deliberately dries up a once easy source of rich data on its users. On August 15, Facebook will shut down a program called “partner categories,” which gave its advertisers a way to tap directly into the largest consumer data brokers within […]

Programmatic advertising agency Gamned! made its entry into the Middle East in 2016. Now, two years later, it has appointed Yves-Michel Gabay as managing director and strategy advisor for the MEA region. This move is part of the agency’s global expansion and strengthening plans, which include a new office in Kuala Lumpur, Malaysia to service […]

Previously known as Ogilvy&Mather, Ogilvy has restructured its operations under a new brand identity. Founded as Hewitt, Ogilvy, Benson & Mather in New York City in 1948 by the late David Ogilvy, the company grew into a global network that incorporates several brands such as Ogilvy Public Relations, and Ogilvy & Mather advertising agency.  John Seifer, […]

L: Haitham Al-Hajji, Founder and R: Marwan Saab, MD and ECD at Caviar Kuwait-based advertising agency, Caviar, has confirmed that it is to open offices in the UAE and KSA as part of aggressive expansion plans for the Gulf and wider Middle East. Founded in Kuwait in 1999 by Haitham Al-Hajji, Caviar’s client roster includes brands […]

Dubai-based advertising agency Zia Creative Network has won Al Tayer Motors social media account for its luxury car brands, Land Rover and Jaguar. From content ideation to photography, video conceptualization, direction and post-production, the agency will be responsible for enhancing the brand’s image in the UAE across all social media channels. “With car shoppers turning […]

By Waseem Yakdi, CEO, Zia Creative Visuals are worth a thousand words, and marketers are losing no time in realizing this. Show, don’t tell. The advertising world is taking a colossal leap in altering the cliché methods of brand promotion. Not very long ago was written content considered as one of the most robust formulae […]

Appetite Creative ‘Soul-utions’, a UK-based creative and digital advertising agency, has partnered with Dubai-based programmatic company MENA MarketPlace (MMP) to bring high impact units that can be traded programmatically. The partnership will see the launch of the ‘Liquid Skins,’ an ad format created by Appetite Creative that runs on all screen types across a range […]

Burning the midnight oil while chugging cups of coffee (or any other beverage you prefer) and staring into your screen(s) and/or space is not an uncommon sight for ad agencies around the world. Even Don Draper did it. What is different is the resurgence of what Lane Pryce did, although for entirely different reasons. On […]

Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full use of data they have access to   A recent survey by marketing and advertising consultancy NewBase shows that globally CMOs are appreciating the changing media landscape, but the budgets show […]

Communicate is proud to announce the publication of it’s first book, which will be released along with the magazine’s October issue. De-Commoditizing the Ad Industry: How Ad Agencies Can Reinvent Themselves and Enjoy Exponential Growth is the first piece in a special collection series from Communicate and it’s publisher, Mediaquest. Penned by Leo Burnett MENA’s […]

  Communicate has heard that J. Walter Thompson Dubai’s has lost long standing client, Nike, last July. The Nike account is estimated to be worth $1.5 million. According to our sources, the sports brand said at the time of the split they would maintain their account at J. Walter Thompson for six more months and […]