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Search Results for : Adage

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People
November 25, 2020
The Impact of COVID-19 on Black Friday
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Industry
November 24, 2020
How to Navigate Marketing in 2021?
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Industry
November 11, 2020
What's Trending With GenZ?
Industry
June 09, 2020 Clock-Watchers Need Not Apply

Amel Osman, Head of Corporate Practice at Golin MENA, on how both employees and employers need to adopt an entrepreneurial mindset to demonstrate their value. Across the UAE today, those of us still in employment will fling on our masks, brave the summer heat, and return to our places of work. Filled with a sense […]

Industry
April 29, 2020 Emirates NBD Launches #AloneTogether

As the region – and the world – entered an unprecedented time of confinement and isolation in March, leading Dubai-based bank Emirates NBD launched a series of initiatives to support people and businesses, helping them alleviate the financial pressure they are under and use contactless banking while staying safely at home. In parallel, Emirates NBD […]

People
March 12, 2020 Meet Nick Walsh – Geometry MENA’s First Ever CEO

Geometry, WPP’s end to end creative commerce agency promotes Nick Walsh as the first-ever CEO of the agency in the region. A pioneer in the brand activation space, Walsh is credited with transforming the Dubai HQ internally as managing director of the firm and now in the new role, bigger challenges and opportunities awaits him. Communicate got […]

Industry
December 24, 2019 Communicate Picks #4 – Five Brands To Watch In 2020

What do you do when you’ve fallen? When you’ve been outnumbered and down on the ground? Do you stay down or do you get back up? Communicate lists the brands that are looking to bring the fight back to the table in 2020. Toys R Us  Earlier this year, the famous toy retailer reincarnated from the […]

Industry
September 30, 2019 Why Did Forever 21 File For Bankruptcy?

Forever 21, the retailer once beloved of young women seeking a fast fashion fix, filed for Chapter 11 bankruptcy late Sunday night. This move has been described by the New York Times as a “reminder of how quickly the retail landscape is transforming.” Chapter 11 in the U.S. law helps postpones a US company’s obligations to its creditors. Which […]

Industry
September 26, 2019 Only The Brave Will Reap The Benefits Of Creativity

By Leo Premutico There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The […]

Industry
September 25, 2019 Google Experiments With Its Own Contextual Ads, As Privacy Legislation Looms

By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the […]

Industry
September 09, 2019 How The U.S. Open Became A Branded Juggernaut

By Brian Braiker Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a digital backboard with a moving target on it. The clock is ticking as he scrambles to bank the ball off the wall as many times as he can. He has 90 seconds to move a digital Mercedes sedan across […]

Industry
September 04, 2019 Lessons Learned From Kimono Crisis

By Denise Lee Yohn Kim Kardashian West eventually caved to the social media backlash that arose from her decision to brand her new line of shapewear Kimono, opting for the less culturally inappropriate Skims instead. But that doesn’t mean all brands now need to ensure their naming decisions pass muster with customers. Certainly we have entered an era in […]

Industry
August 22, 2019 How To Future-Proof A Brand

By Drew Neisser Shortly after arriving as the CMO of NetApp, Jean English hit a wall. Charged with writing a new story for the $6-billion-data-storage company, English presented what she thought was a winning direction to their customer advisory board. With refreshing honesty, she recalls that “They hated it.” Slightly chagrined, she “walked out the […]

Industry
August 21, 2019 Facebook Rolling Out “Clear History” Tool

Facebook is finally starting to roll out a new feature allowing users to see which advertisers have their data and prevent them from using that data to target ads. On Tuesday, the social network revealed a new option to delete “off-Facebook activity.” The company first mentioned its interest in such a product more than a […]

People
August 15, 2019 How To Reinvent A Well Known Brand

By Drew Neisser ADP’s chief marketer Lorraine Barber-Miller explains the benefits of re-imagining an already successful brand. Most B2B marketers can only dream about having nearly 100 percent awareness among their targets.  But what if that awareness is limited to one aspect of your business, how do you broaden perceptions without losing the essence of […]

Industry
August 11, 2019 David Droga On What Happened With Accenture

By Brian Braiker There don’t seem to be as many big, outsized personalities in advertising as there were in previous generations. Think Ogilvy, think Burnett, think Bernbach. It’s something that David Droga—himself no shrinking violet—says he thinks a lot about. “It bugs me,” he says. He’s certainly doing his share to shake things up, though: The […]

Industry
August 07, 2019 Publishers Must Prep For A Cookie-Less World

By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its Chrome browser, Google has made it easier for users to block third-party cookies and harder for tech companies to fingerprint. With consumers bombarded by targeted ad […]

Industry
August 06, 2019 Can’t Buy Me Likes!

By Ethan Jakob Craft After a trial run in Canada that’s been ongoing since May, Instagram announced on July 17 that it would be hiding publicly visible likes from users in six additional countries—Australia, Brazil, Ireland, Italy, Japan and New Zealand—in the name of shifting away from the app’s emphasis on popularity. And while its […]

Industry
July 31, 2019 How CMOs Can Use Research And Insights To Their Best Advantage

By Drew Neisser Most new CMOs arrive with a mandate to find ways to make marketing more effective. Ironically, only a small percentage ask for or are given the time they need to assess the situation—let alone provided the time they would need to research a meaningful customer insight that could have a material impact on […]

Industry
July 29, 2019 The Art Of Benefiting From Other Brands’ Misfortunes

By Halley Theodore There’s a German word, schadenfreude, that describes one of our basest, yet most satisfying, emotions. Quite simply, schadenfreude is the pleasure we take in the misfortune of others. (Schaden = damage, and freude = joy). It has no real equivalent in English. Off-brand Muppets sang about the joys of schadenfreude in the musical […]

Industry
July 24, 2019 Snapchat Attracts 13 Million New Daily Users

Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users in just two weeks. It’s a significant boost in traffic that has renewed the company’s credibility with advertisers, who are starting to pile into the platform. On Tuesday, Snapchat shared its second-quarter results, reporting […]

Industry
June 30, 2019 It’s Time For Media Agency Leaders To Suit Up

By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous fragmentation in the media ecosystem. Never before in the history of marketing and advertising have clients and brands been as overwhelmed with new ways to connect with consumers. And while this […]

People
May 26, 2019 Rishad Tobaccowala On Growth Hacking Publicis- And Himself!

By  Brian Braiker Rishad Tobaccowala has logged nearly four decades at Publicis. Starting with a run at Leo Burnett and followed by stints as chairman of Digitas LBi and Razorfish, he spent some time in leadership roles at VivaKi and Starcom IP as well as other companies under the Publicis umbrella. Today he is the […]

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