What do you do when you’ve fallen? When you’ve been outnumbered and down on the ground? Do you stay down or do you get back up? Communicate lists the brands that are looking to bring the fight back to the table in 2020.
Toys R Us
Earlier this year, the famous toy retailer reincarnated from the ashes into a brand new entity. The newly formed Tru Kids Brands opened two new stores this year as a testing ground for their new marketing strategies which involves a playful in-store experience. The goal of the brand is to scale up to 10 stores by the end of 2020. The new marketing strategies involve creating “Instagram-able” experiences within the retail stores to attract families. The stores will also feature a “brand shop” area where kids can test out new products.
After facing merciless scrutiny over the misuse of user data over the past two years, the brand plans to kickstart 2020 in style. Already in the beta phase with select brands, the new e-commerce shopping checkout feature for Instagram which allows users to purchase directly from the application, is expected to create a lot of traffic for e-commerce sites. The brand is also planning to integrate its messaging platforms to simplify cross-communication.
Motorola is reviving a household name, Razr, with a new twist as its re-entry into the smartphone race after it was left for dead back in 2014. The Motorola Razr, a retro-inspired foldable smartphone comes with a faster processor and a step up in design and overall concept than your typical Motorola phones. The brand is leveraging over the current hype over foldable smartphones, created by Samsung and Huawei, its potential competitors. The brand also plans to release an extensive lineup of flagship models in 2020.
After enjoying a monopoly in the video-streaming business, the brand began to face the heat as multiple players entered the highly profitable industry of on-demand content. With a subscription-based, Ad-free business model and rising content costs, the brand will continue to thrive and expand internationally. The purchase of timeless classics such as Seinfeld and investment in more original content is a step in the right direction.
The recent acquisition of local rideshare provider, Careem along with going public this year, puts the brand in expansion mode in 2020. According to Mandeep Singh, senior equity research analyst at Bloomberg, “The company can tap its ride-sharing and food-delivery strength to branch into services such as grocery delivery that attract new users to its platform.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]