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Search Results for : Ad Format

man
People
January 03, 2021
Above and Beyond
man
Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
Industry
October 01, 2020 How Four Brands Connected with the #SaudiNationalDay2020 Conversation on Twitter

In recent years, #SaudiNationalDay has been a key conversation topic on Twitter. In fact, the Saudi flag emoji was tweeted 27 million times globally in the past year (1 Sept 2019 – 1 Sept 2020, Twitter Internal). With more audiences turning to the platform – marking the highest ever quarterly year-over-year mDAU (monetizable daily active […]

Industry
September 27, 2020 Brands Will Spend $59 billion on E-Commerce Advertising this Year

WARC, the global marketing intelligence service, released its latest report that highlights the rise in advertising spending on e-commerce platforms- as brands look to capitalize on the boom in online shopping, as a result of the Covid-19 outbreak. Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and […]

Industry
August 06, 2020 The New Themes in E-commerce Marketing

The growth of e-commerce was accelerated across the globe due to the pandemic and the measures that were implemented to curb the spread. Advertising investment has shifted into shoppable and e-commerce formats, and many companies have had to develop their e-commerce strategies on the fly. This is driving growth of the big platforms. But many […]

Industry
July 12, 2020 Snap Gives a Push to E-Commerce in MENA

Last June, Snap launched Dynamic Ads, a new e-commerce offering designed to help brands grow their online business by simplifying the consumer purchase journey and driving measurable ROI – especially at a time when the Covid-19 lockdowns got many businesses to quickly expand their e-commerce efforts in response to consumer demand. Shayan Rahimi, Head of e-Commerce – MENA […]

Masterminds
Facebook Hub
June 25, 2020 How Emirates NBD Leveraged Facebook to Build Awareness and Acquire New Customers

“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing strategies to drive customer targeting and acquisition. Our approach has helped us create effective campaigns and, more importantly, rewarding engagements for our customers.” – Vikram Krishna, Executive Vice President and Head of Group Marketing & Customer Experience at Emirates NBD.

People
June 12, 2020 Exclusive Chat With Snap’s Ben Schwerin

On the occasion of the Snap Partners Summit 2020, Communicate sat for an exclusive interview with Ben Schwerin, Vice President of Partnerships at Snap Inc. Snapchat sometimes describes itself as a communications platform, and sometimes as a camera company. Why is that? Historically, a camera was a device that you would use to make memories. […]

man
Facebook Hub
Masterminds
April 28, 2020
How Nestlé Repositioned Kitkat Mini Moments During Ramadan
Programmatic
Choueiri Group Deep Dives
April 09, 2020 A Rich Programmatic Future
Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, explains how programmatic goes way beyond simply distributing ads online.
Industry
March 17, 2020 Snapchat Shares Hacks For Ramadan 2020

Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and expects to see a lot of those kinds of moments during the holy month of Ramadan. Vishal Badlani, Creative Strategy Lead at Snap Inc. MENA shares a few hacks which will […]

Industry
February 19, 2020 How Brands Can Leverage Augmented Reality on Snap

No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make the best out of it. What are the various ad solutions available to brands on Snap? Snapchat has only offered advertising to brands since 2015 – we’re still a very young […]

man
Facebook Hub
Masterminds
January 14, 2020
Building a Zero Friction Future with Facebook
Masterminds
Facebook Hub
December 19, 2019 Expo 2020, from Dubai to the World

“Facebook and Instagram have delivered on building international awareness with incredible reach. Partnering with Facebook and utilizing the creative solutions team in the best ways possible, enabled us to maximize engagement and view-through rate.” – Anthony Ward, VP Marketing, Expo 2020

Industry
November 03, 2019 Major Trends to Keep an Eye on for Digital Media in 2020

A report by Polar, a format management platform, unveils some interesting insights on where digital advertising expenditure is heading, which platforms are soon going to rise in popularity, and why the cookie is dying. Where is digital advertising spend going? Digital ad spend increases by 18% year on year and soon will account for 50% […]

man
Facebook Hub
Masterminds
October 13, 2019
How Jaguar Land Rover Created 175 Ads in 10mins
Industry
October 08, 2019 Aramco Film Generates 13 Million Views On Twitter

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

Industry
September 10, 2019 It’s Time to Change The Way We Think About Creative

By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different key performance indicators (KPIs), performance marketing and brand departments co-existed with minimal interaction. Today, marketers need to ensure consistency across all channels, and performance ads often don’t meet those standards.  It’s […]

man
Facebook Hub
Masterminds
August 20, 2019
Ooredoo Telecom Kuwait, A Rejuvenated Brand
Industry
June 09, 2019 Internet Ad Formats Are Increasing

A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has indeed experienced growth and will continuously keep growing, thereby becoming the most frequented advertisement format for Global Media by 2020.  The expected rise in spend on internet ad formats is charted […]

Industry
August 13, 2018 This ad format delivers 5X CTR

Appetite Creative Solutions, the creative technology agency for innovative digital solutions, has launched Liquid Skins, its Programmatic Guaranteed solution allowing high impact creative, delivered at scale programmatically. The fully responsive format works across desktop, mobile and tablet screens – enabling high-impact, creative solutions. For multi-device activations, it allows buyers to enable campaigns across multiple platforms from […]

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