Search Results for : 2020

man
Facebook Hub
Masterminds
November 26, 2020
How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
man
Industry
November 24, 2020
How to Navigate Marketing in 2021?
Industry
November 23, 2020 What Does the ICCO Report Say About the Future of PR?
The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?
man
Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
man
People
November 22, 2020
Communiquestion: the Jingle that Didn’t Get Away
man
People
November 19, 2020
OSN Originals Aims to Celebrate Diversity Through Its Content
man
Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
man
Industry
November 18, 2020
Understanding the Challenges of Consumers' On-Site Search
man
Industry
November 16, 2020
Three Factors that Transformed Consumer Behavior in 2020
man
People
November 15, 2020
Pivot & Be Helpful
Industry
November 12, 2020 Six Trends That Will Shape Social Media in 2021
We Are Social unveils the latest edition of its annual trends report, Think Forward 2021.
man
Industry
November 12, 2020
SMB Day At The Tik Tok Hive
man
Industry
November 11, 2020
What's Trending With GenZ?
man
People
November 11, 2020
How Majid TV Is Developing Children Content in and for the Region
man
Culture
November 11, 2020
The Marketing Society’s Global Conversations: Why Upskilling Matters Now More than Ever
man
People
November 08, 2020
TikTok’s Shant Oknayan on the New AR Branded Effects
People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
People
November 04, 2020 A Conversation with Netizency’s Fadi Khater on Winning TikTok

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]
People
November 02, 2020 How the Right Loyalty Program Can Help During a Pandemic

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]
Industry
June 07, 2020 How Brands Celebrated Ramadan 2020 on Twitter in MENA

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that, in fact, only 8% of people believe that brands should stop advertising during the global pandemic. This has been especially evident in the month leading up to Ramadan, when there has […]